Venkata Susmita Biswas

Senior Correspondent

Mattel's Strategy to Win Millennial Parents Decoded

Mattel’s energies and efforts will be towards educating parents about the power of play and positioning toys as learning tools.

COMIO to spend 50 per cent of budget on marketing

The company aims to gain 12 per cent market share in the mid-segment by 2020 and an overall market share of 5-6 per cent in the smartphone segment

E-commerce is an opportunity as well as a threat: Sudip Ghose, VIP Industries

The Senior Vice President – Sales, Marketing and Service, VIP Industries, spoke about the latest campaign for the ‘masstige’ brand featuring Alia Bhat...

Consumers are aware of the relevance of good ingredients and good quality: Chaitanya Rele, VP, Brand and Marketing, Havmor Ice Cream

Havmor, the ice cream brand, has launched a new advertising campaign aimed at informing people that Havmor ice cream is made from real milk

Harshik Suraiya, former Creative Director of O&M, starts his own venture

He has started his own creative shop and production house along with Vinit Bhat, a photographer and Chintan Pandav, an editor and film producer

People listen to a brand that is relevant to them: Fred Cook, Chairman, GOLIN

Cook spoke to exchange4media about brand relevance and changing media landscape