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Stackey Hawes

The author is President, Data Practice, Epsilon

Guest Column: 3 myths to avoid when marketing to boomers+ and millennials: Stacey Hawes, President, Data Practice, Epsilon

With millennials being the most talked about target group, it is important marketers don’t lose sight of current generations that have tremendous spen...

Leveraging Data in an Omnichannel World: Stacey Hawes, President, Data Practice, Epsilon

As marketing moves away from mass, push-based messaging towards more personalised communication with consumers, the power and potential of data-driven...