Ruhail Amin

Why Vivo is missing in action this festive season?

The Chinese smartphone maker, which is known for big ad spends, is missing in action this festive season

Sanchita Ganguly quits Asian Paints, joins Lodha Group as VP Marketing

Ganguly served a long stint of almost eight years at Asian Paints. Prior to joining Asian Paints, Ganguly was working as Senior Media Planner at OMD I...

PepsiCo appoints new India CEO after D Shivakumar’s resignation

As per reports, Shivakumar will be joining Aditya Birla Group as the Group’s Executive Vice President, Corporate Strategy and Business Development

Sourav Majumdar resigns as Forbes India Editor

With a career spanning over two decades, Majumdar has worked with Indian business dailies like Business Standard and The Financial Express, heading ed...

Leadership is about setting new standards: Mukesh Ambani at IAA

According to Mukesh Ambani, Chairman& MD of Reliance Industries, Reliance will always remain invested in the businesses of the future and will always...

Brands embracing mobile and in-app advertising in a big way

Brands are increasingly adopting mobile and in-app advertising as it helps them get access to better data and targeting, with more transparency

Have integrated our brand in a smarter way by avoiding some annoying displays—Will Yang, Oppo

Despite being present in almost 28 markets globally, India continues to be the most important overseas market for Chinese smartphone maker Oppo. Will...

Will Zuckerberg’s apology help Facebook get over its ad controversy?

Recently, Facebook Founder Mark Zuckerberg had sought forgiveness after he was criticised for failing to block fake news and Russian interference in t...

Bigg Boss and CP Plus are mutually benefiting each other with help from Salman Khan, of course

Though the electronic security players have not been traditionally spending big on advertising and marketing but that strategy has is no longer the no...

Will now engage those who have been missing from TAC: Vikram Sakhuja

In his new role as president of TAC, Vikram Sakhuja speaks about his top priorities, which include nurturing new talent, building thought leadership,...

Impact of TV unmatched; digital, in fact, will complement TV: Raj Nayak

I don’t think the impact of TV can be matched with any other medium, says Raj Nayak of Viacom 18

We need to create an atmosphere of mutual trust for broadcasters: Rajat Sharma

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

Will IPL 2018 ensure steep hike in team revenues?

The surge in IPL’s overall revenue is expected to impact individual team revenues too, which can go as high as 30%, according to experts

HT's Vivek Khanna, CEO and Ratul Bhaduri, CFO step down from their roles

Highly placed sources have told e4m that Vivek Khanna, CEO, Hindustan Media Ventures Ltd and Ratul Bhaduri, CFO, HT Media have stepped down from their...

Shift from e-commerce to m-commerce accelerating in India

According to a recently released comScore report, digital media usage time is primarily driven by mobile apps with smartphone apps in developed market...

We have not repositioned ourselves every two years: Rajat Uppal, Red FM

Despite the double whammy of demonetisation and GST, Red FM has managed to grow from 54 to the planned 70 stations in the near future. Rajat Uppal, Na...

Experiential marketing needs to shift from tactical to strategic—Vikram Sakhuja, CEO, Madison

With the growth of digital, traditional marketing approaches have taken a back seat. There is far greater choice and far little discrimination betwee...

It is important to pre-empt the needs of customers: Ambarish Gupta, Knowlarity

In an interview with e4m, Ambarish Gupta, CEO, and Founder - Knowlarity Communications spoke about how cloud technology has revolutionised customer en...

Marketing has become far more challenging in a multi-channel, multi screen world: Matt Brocklehurst, Google

The programmatic base is comparatively small In India but it is surely growing at an exponential rate, Matt Brocklehurst, Programmatic & Platforms Mar...

Our strategy was very high risk and we were very concerned: Uday Shankar, Star India

In an interview with exchange4media, Uday Shankar spoke about his biggest fears during the IPL bidding process and his plan to leverage this big-ticke...

How IPL became the 3rd most expensive sports property in the world…

The IPL, in money terms, is now 0.6% of India’s Gross Domestic Product. As a brand, it’s now worth $5,500 million.

Consumers today expect a seamless customer experience: Prashant Mehta, SapientRazorfish

Revolutionary innovations around the Internet of Things (IoT) are expected to redefine the way digital payment services are being offered to customers...

The image of your brand is the content consumers are seeing about it: Anand Kripalu, CEO & MD, Diageo India

The CEO and MD of Diageo feels that with the growing start-up culture, new businesses are bringing different perspective and value additions to tradit...

We have become that new-age agency which clients are seeking: Nishi Suri, Cheil

On the back of new wins like Jet Airways, Reebok, National Geographic and more, Cheil is aiming to be among the top three agencies in the country