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Misbaah Mansuri

From a lean start-up to emerging as one of India’s leading matrimony portals, the Bharat Matrimony Group has come a long way as it continues to foray in various vertical spheres.

Top 5 compelling viral ads of the month

Ads by Saffola Masala Oats, Bajaj Finserv, Brooke Bond Tea, Fashion Big Bazaar and Comfort After Wash have fetched the brands not just viralty but als...

Will Indian brands get a voice?

Experts herald that voice AI could be the next frontier in brand marketing

Agencies that are well-embedded in the digital system are poised to grow: Saurabh Kumar, Director - Envigo Digital

A chat with Saurabh Kumar, Director - Envigo Digital on trends across the digital marketing sector and the new age tools for better ROI.

It’s time we start creating and marketing content on mental health: Harsh Songra, Founder, MyChildApp

Songra reflects on the importance of content marketing to raise awareness on mental illnesses

Top five ads going viral this season

Among the spate of ads that recently hit social media , ad campaigns from HUL, Quaker Oats, Badshah Masala, Big Bazaar and D’décor got people talking

Our new brand identity is in sync with evolving needs of our customers: Tomas Hrdlicka, CMO, Home Credit India

Tomas Hrdlicka, Chief Marketing Officer, Home Credit India spoke to exchange4media exclusively on the objective behind repositioning the brand, the co...

Sanjay Mehta's weekends are the perfect blend of productivity and fun

The Jt. CEO of Mirum devours fluffy idlis, sleeps away the stress, watches movies and cools down over coffee on weekends

With Reliance joining in, we get more money to create more shows while riding on their distribution strength: Manav Sethi, CMO, ALTBalaji

Manav Sethi, Chief Marketing Officer, ALTBalaji on the OTT platform’s marketing strategy, partnerships and how the recent investment by Reliance will...

Brands liven up Ganesh Chaturthi festivities with creativity and devotion

Vodafone, Lokmat, Shemaroo Entertainment and Ford dished out interesting and engaging campaigns to usher in Ganesh Chaturthi festivities

Four OTT shows that have literally stirred over-the-top excitement

Inside Edge, What the Folks, Aisha-my virtual girlfriend and Dev DD have created immense buzz on YouTube and social media

Our focus is more towards ROI-driven digital campaigns: Harsh Shah, Co-Founder, Fynd

In conversation with Harsh Shah, Co-Founder, Fynd, on chat-bots, GST and Voice AI

BIG FM's music promise strikes a chord with listeners

The proposition of 'hit gaane honge zyaada, yeh hai BIG FM ka vaada' gains 3,89,000 views on social media

Pace of development is a challenge for IMAX in India: John Shreiner, Sr. VP, IMAX

Shreiner, Sr. Vice President, IMAX, on the brand’s slow growth in India, focus areas and the upcoming screenings of Marvel Inhumans

We are constantly looking at alternate content and programming initiatives: Kamal Gianchandani, CEO, PVR Pictures

The CEO of PVR Pictures talks about the new partnerships, the GST effect on theatres, selling off its stake in blueO and more

Brands touch hearts this Independence Day

From Ola to Badshah Masala, brands are using their position to initiate social change, create dialogue and create capital for meaningful causes.

J&J's digital campaign on diabetes garners reach of 5.6 mn

The company also plans to rope in bloggers and influencers to have conversations and give their reviews on the product and the campaign

e4mChillout: Tarun Katial's weekends are a spa-radise of food, family and fun

Tarun Katial, CEO, Big FM loves to spend his weekends bonding with family, recharging at the spa or partying the night away

Five ads that became social media gold

We decode 5 ads that recently went viral... We decode 5 ads that recently went viral...

Go-to market capability drives results: Dr. Alok Bharadwaj, MD, CreoVate Transformation

Dr. Bharadwaj speaks to exchange4media on the leadership turf of building strategies and scaling up operations with powerful go-to market architecture...

SRK-Anushka starrer Jab Harry Met Sejal ropes in big brands

The much-anticipated SRK-Anushka movie is slated to release on August 4, 2017 and has attracted some of the biggest brands to associate with it. Thes...

Mumbai Marathon will witness a new avatar with Tatas: Vivek Singh, Joint MD, Procam International

In conversation with exchange4media, Singh spoke about the new sponsorship deal with Tata, new logo, marketing strategy and more

Don't just sell, build goodwill, advise social progress experts

At the BW BusinessWorld Marketing Whitebook event that took place on July 28, experts came together to discuss the role of communication and movement...

How Facebook Creative Shop fetched "Gone Girl campaign" a whopping 18 mn impressions

Ram Cobain, Creative Strategist of Facebook Creative Shop, speaks to exchange4media on the strategy and creative assets that helped the ‘Gone Girl cam...

Jio feature phones may democratise digital, say industry experts

Reliance Industries launched the Jio phone with 4G enabled features aimed at further disrupting the country’s highly competitive telecom sector