Madhuwanti Saha

e4mSpotlight: Broadcast industry ‘cautiously optimistic’ about growth this Diwali

The festive season might have a shorter window this year but the broadcast industry is slowly gearing up for recovery this Diwali and witnessing renew...

Viewership comes first, revenue will follow: Punit Misra, ZEEL

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

Kids channels optimistic about growth this festive season

Kids channels of Viacom18, Disney India, Turner International and SPN expect ad sales to pick up in the festive period through their tentpole marketin...

Our customers are our celebrities: Subramanya Sharma, Cleartrip

Subramanya Sharma, CMO and Head of Products, Cleartrip, talks about the company’s expansion strategy, how its last campaign fared and why it doesn’t b...

How SC DD order helps Star Sports...

The Supreme Court prohibiting Prasar Bharati from airing important sporting events of national events including cricket matches live on private cable...

Empowered with IPL rights, is Star better prepared to counter TRAI order implications?

Industry is confident that Star India will have innovative strategies in place if TRAI's tariff order gets a go-ahead

After IPL, what will SPN bank upon?

Following two of its popular shows going off air on Hindi GEC SET, SPN is now facing a tough tie with losing out IPL media rights to Star India

Star seeks big ad rate hike for Ind-Aus series

For the India-Australia series starting on September 17, Star TV is looking for Rs 9.5 lakh for 10 seconds for ODI matches and Rs 11.75 lakh for T20 m...

With the right TG not getting addressed on its new time slot, SET pulls the plug on Pehredaar Piya Ki

After Broadcasting Content Complaints Council directed Sony Entertainment Television to shift ‘Pehredaar Piya Ki’ from 8.30pm to the 10.30pm slot the...

How brands stood up for the Maximum City during the Tuesday deluge

When Mumbai came to a standstill on Tuesday, a slew of start-ups and brands came out in support with a host of services ranging from free food, WiFi,...

We don't take decisions based on one Thursday ratings: Danish Khan, SET

Danish Khan, EVP and Business Head at Sony Entertainment Television (SET), opens up about the controversy surrounding its new show ‘Pehredaar Piya Ki...

Viu takes OTT-to-TV route, brings its originals' content to Zoom

For the first time, an OTT platform Viu ties up with Times Network’s music and entertainment channel Zoom to air its originals including ‘What The Duc...

Chillout: It's badminton, music and Thai food for Neeraj Vyas

Neeraj Vyas, Sr. EVP & Business Head, Sony Max, Sony Max 2 and Sony Mix makes the most of his weekends by indulging in food, movies, music and preciou...

Facebook and YouTube will help faster adoption of non-linear forms of consumption: Vamshi Reddy

Vamshi Reddy, Founder, Apalya Technologies talks about what works in the OTT space, its monetisation potential and Apalya’s association with HUL

Turner International India brings a local IP for POGO after a long hiatus

Apart from POGO’s new local show and Cartoon Network’s latest season of ‘Oggy and the Cockroaches,’ Juhi Ravindranath and Krishna Desai of Turner Inte...

Reliance investment a new ray of hope for ALT Balaji?

With proceeds from Reliance Industries’ Rs 413 crore investment in Balaji Telefilms going specially for ALT Balaji, we look at how the OTT platform ha...

60% of our budget is spent on content partnership and brand activations: Vasantha Kumar, IBM

Vasantha Kumar, Director of Marketing, IBM, talks about IBM Watson’s latest campaign, his emphasis on print and digital and why he can’t apply the usu...

Star Sports speculated to earn Rs 3 crore ad revenue from ICC Women’s World Cup

ICC Women’s World Cup has turned out to be a success both on the network and its OTT platform Hotstar with the Indian team’s stupendous performance in...

You will see spikes in marketing of 'Turn and Bounce’ throughout the year: Jasdeep Pannu

ESPNcricinfo with a new look and app now ups it ante with a new TV show called ‘Turn and Bounce’ featuring popular TV anchor Cyrus Broacha and well-kn...

How Star India is cashing in on the Game Of Thrones fever

With today’s early morning premiere of the seventh season of ‘Game of Thrones’ on Hotstar, following up on Star World tomorrow, Star India has managed...

The shows must go on...

With DD National’s popular show ‘Tenali Rama’ being recently launched on Sony SAB with a fresh and modern look, we look at the recent trend of channel...

e4mSpotlight: What makes Indian Premier League 'premier'?

A week ahead of bidding for IPL’s television and digital rights, we explore why IPL is such a sought-after brand

ZengaTV credits its success to free yet premium service to users

ShabirMomin, MD & CTO at ZengaTV.com, talks about the growth strategy, competition and challenges in the OTT space, international expansion and more

Kedar Teny joins SPN as Senior VP, Marketing & OAP

Kedar Teny will be taking care of marketing and promotions for SPN’s nine sports channels