exchange4media News Service

Dainik Bhaskar touches 55 Lakh circulation target, to further expand in Bihar

According to the Audit Bureau of Circulation figures, Dainik Bhaskar was selling more than 38 Lakh (3,812,599) copies on an average between January-Ju...

Bengali actor Jisshu Sengupta captures Kolkata’s spirit in Jabong’s new campaign

The campaign combines innovation with its strong understanding of consumers and regional nuances to create content engagement

e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week

TOI's #NoConditionsApply campaigns for a celebration for one and all

#NoConditionsApply strives for gender equity and calls attention to the issue of inclusion in celebrations

This Durga Pujo, Tata Sky reminisces historic art forms with its #RecallBengal campaign

#RecallBengal connects with the Bengali community by revisiting the forgotten entertainment forms of Bengal during the Durga Pujo

PACE salutes grassroots recyclers with its ‘Salam Hai’ campaign

The campaign, released on the occasion of Gandhi Jayanti, promotes waste segregation and recycling

Hyundai commences third phase of its 'Safe Move - Traffic Safety' campaign

The traffic safety campaign is being conducted in association with Ministry of Road Transport and Highways (MORTH) in 150 schools and 14 prominent mal...

Salman Khan asks, ‘Kya aapki underwear mein Spandex Hai?’ in Dixcy Scott’s latest campaign

The brief to Ogilvy was to highlight the product offering of Spandex elastic in Dixcy Scott underwears

Hassle-free festive shopping is Bajaj Finserv’s promise in its ‘Think it. Done.’ campaign

‘Think it. Done.’ is an expression of the brand’s proposition to make customers’ life pursuits seamless with the Bajaj Finserv EMI Network

Nihilent wins prestigious Cannes Award for its corporate short film

Nihilent Technologies, a global integrated change management company has won the Silver Dolphin for its corporate film ‘Love you Papa’ in the Corporat...

Musiconcepts and MTV announce the launch of the first ever MTV India Music Summit

MTV and Musiconcepts have decided to come together to launch a first-of-its-kind gathering of over 50 artists celebrating non-Bollywood music in the f...

SSP to expand presence in India with new franchise deal

Franchise India owned subsidiary, World Iconic Brand (WIB) hospitality has taken master rights of the for three brands in India

Gartner reveals the 2017 hype cycle for data management

Analysts to explore the latest data management technologies and trends at the Gartner Data and Analytics Summits 2017/2018 in Frankfurt, Sydney, Grape...

Hugh Hefner (1926-2017): All Work, No Play

Hefner’s now iconic Playboy magazine launched in the early 1950s tackled the puritanical American society head-on

BARC Week 38: pushes past Lalitha Jewellery by a huge margin to lead Top 10 Brands bounced back to make the most of this festive period while Flipkart managed to climb to the no.3 spot

Ramesh Narayan elected President of IAA India Chapter

Narayan was unanimously elected President of the India Chapter of the International Advertising Association (IAA) at its AGM held on 28th September 20...

DDB Mudra West creates ‘All Work, All Play’ campaign for fbb Chinos

fbb’s official brand ambassador – Varun Dhawan is putting forth his versatility with his different avatars for ‘All Work, All Play Chinos’

TAB Capital ropes in Riteish Deshmukh as its brand ambassador

The NBFC reflects the same qualities of reliability, approachability and mass-appeal

BARC Week 38: Zee TV returns to No.1 position in Hindi GEC (Urban Market)

Kaun Banega Crorepati continued to reign over the Top 5 programs list in the urban market with 7.5 million impressions

AKAI India appoints Neeraj Sethi as Director of Sales and Operations

Strengthens the leadership team with an aggressive product line-up for the year

McCann Worldgroup the only agency ever to win a Grand CLIO from India

The GRAND CLIO was awarded to Immunity Charm campaign done for Afghanistan Ministry of Public Health in the category Product Design

This is how brands celebrated Google's 19th birthday...

Here’s how brands like Pizza by the Bay, Mumbai Metro, Society Tea commemorated Google’s birthday