exchange4media News Service

The New Indian Express set to launch Delhi edition by Jan 2018

Khogen Singh, who is presently Associate Editor at The Hindu, has been appointed as Resident Editor of The New Indian Express

With a sharper focus to bolster business, IndiaCast restructures international team

Govind Shahi, Debkumar Dasgupta and Sachin Gokhale will assume expanded responsibilities aimed at achieving robust growth

Hindi version of Radiocity.in launched

Radio City listeners will now be able to access premium content on http://hindi.radiocity.in/, which will serve as the e-face of Radio City’s 39 stati...

With a sharper focus to bolster business, IndiaCast restructures its International team

GovindShahi, DebkumarDasgupta and Sachin Gokhale will assume expanded responsibilities aimed at achieving robust growth

Tata Sky to air selected movies from Jio MAMI Mumbai Film Festival

Judicious mix of critically acclaimed, award winning masterpieces as well as fresh, never seen before content to be aired

It's a branded channel which pushes the Disney brand and its philosophy: Abhishek Maheshwari, Disney Media Networks

Disney India launches its first youth HD English Entertainment channel called 'Disney International HD' to cash in on its growing HD base

Criteo Appoints Hanming Huang as Managing Director, South Asia & Greater China 

Based in Singapore, Huang will set and implement Criteo’s growth strategy across South Asia, which includes Australia, China, India, South-east Asia,...

Mobile Marketing Association announces new appointments to APAC Board of Directors

Industry leaders join forces to drive the agenda for mobile marketing and empower businesses to harness the power of mobile

ALTBalaji appoints Lodestar UM as media agency

The mandate includes media investment and strategic partnership including print, television, online, out of home (OOH) and radio

OTTs gear up for Diwali with fresh content

Both local and international OTT platforms like Amazon Prime Video, Viu and Voot are boosting up their content strategy with a fresh line-up of shows,...

Carter Murray, Worldwide CEO, FCB to deliver keynote address @exchange4media Conclave’17

Murray will be talking about the umbrella theme of this year’s Conclave, which is, ‘Leveraging Open Innovation To Engage Consumers’

ABP's Sujeet Mishra appointed as Marketing Head of Times Now

He joins Times Now from ABP News Network where his last role was that of Group Marketing Manager

Facebook to compare social ads to TV, experts feel new tool will add value to brands

Facebook's two new brand measurement tools will compare brand lift across Facebook-only ads, TV-only ads or both types of ads

Laqshya Media announces successful completion of 100 days of Republic Channel

The Republic TV 100 days Number 1 campaign was conducted in the three prime metro cities - Mumbai, Delhi and Bangalore

INDIA TV announces key elevations and appointments in editorial leadership

PIYUSH PADMAKAR, ANITA SHARMA & AMRENDRA PRATAP SINGH ELEVATED AS MANAGING EDITORS

Hot Wheels’ latest brand campaign aims at making learning more fun

Hot Wheels unveiled a TVC across various kids’ entertainment channels on three mega television networks, along with showcasing it on popular digital p...

Pearson appoints Vikas Singh as its new Managing Director in India

Singh to spearhead the operations and drive the overall growth and profitability of Pearson in India

Foodpanda revamps the app for a personalised and quicker food ordering experience!

One of the lightest updates till now, the new app lets you order food in the least number of steps than ever before

Unlockd partners with Aircel to rewards users for viewing targeted ads, deals and offers

Advertisers including Nearbuy, Little, OYO Rooms and Go Paisa get reach, opted-in consumers with the right message at the right time

Instagram introduces a new feature, polls

Instagram has introduced an interactive poll sticker in Instagram Stories that lets you ask a question and see results from your friends and followers...

Google announces support for Bengali content creators and advertisers

Bengali being the sixth most spoken language around the world, publishers and advertisers can now reach a large audience globally and target them with...

Arijit Sengupta joins PRactice as Vice President- Public Advocacy

Through this move, the firm will scale their public advocacy practice by focussing on identifying policy engagement opportunities, developing issue ba...