exchange4media News Service

Three D Holograms and INOX set up glasses free 3D Network in Mumbai

This will benefit advertisers craving to reach out to their target audience and create top brand value for their services

Should advertisers be worried about Chrome's ad blocker?

How much sense does it make to have Google serving as a gatekeeper? Can publishers and advertisers trust Google to be fair to them?

Maddies 2017: How to overcome the challenges of mobile advertising

Maddies, exchange4media group's annual awards property which honours the best work in mobile advertising will be held on Wednesday, October 11, in Mum...

Lalitha Jewellery reclaims the number 1 spot; Shopclues enters the list: BARC Week 39

Lalitha Jewellery returned to its top spot while e-commerce giants Flipkart and Amazon.in were nowhere to be seen in BARC’s Top 10 Brands for Week 39...

Amitabh Bachchan and Alia Bhatt win IAA Brand Endorsement Leader award

Srinivasan Swamy, Chairman and Managing Director, RK Swamy BBDO inducted into The IAA Hall of Fame

Amit Shah’s son Jay to sue The Wire for Rs 100 crore over defamatory report

Bhartiya Janta Party President Amit Shah's son decides to sue The Wire for Rs 100 crore after it publishes a report on dramatic increase in some of hi...

Lodestar tipped to win Rs 500 crore Marico media account

Madison Media is the current incumbent. Marico is a leading consumer products group in the global beauty and wellness space.

ZEEL acquires 9X Media for Rs 160 crore

ZEEL acquires 9X Media, INX Media for Rs 160 cr; also acquires balance 26% in Zee Turner for Rs 2.6 lakh

Wizcraft, Laqshya, BOI Media, Mindshare emerge big winners at e4m-BW Applause Awards 2017

These awards recognise and honour the quality work experiential agencies are producing in the space of events and experiential marketing across all 35...

Britannia campaign celebrates 40 years of TN’s love for Milk Bikis

Consumers to share their stories and experiences related to Milk Bikis, and win a chance to feature on the biscuit pack

Thomas Cook’s quirky campaign urges you to take a holiday

To boost travel and holiday bookings, Thomas Cook India has launched the ‘Grand India Holiday Sale’ (GIHS) campaign

OnePlus all set to woo millennials with‘Never Settle’ Diwali campaign

OnePlus Diwali Dash video is a refreshing take on India’s biggest festival as seen by millennials

e4mrecap: The Week That Was

A quick recap of some of the most important stories that you may have missed in the week gone by

ASCI dismisses HUL complaints against Emami’s Fair and Handsome Facewashes

The complaints filed by HUL with ASCI against the two face wash brands of Fair and Handsome, was personally reviewed by Justice Shah at a meeting atte...

Express Adda hosts Sir Mark Tully

The discussion was moderated by SeemaChishti, Deputy Editor, The Indian Express

BARC Week 39: India Aus T20 series lead the Top 5 Programs list

Zee Anmol continued to lead collectively in the Hindi GEC category with 661 million impressions

Kwality partners with JCDecaux for an OOH campaign in Delhi

The brand is being promoted at major locations on JCDecaux Citylights in Delhi

Republic TV to showcase IAF’s historic air battle of Srinagar on Air Force Day

Thedocumentary ‘The Air Battle of Srinagar’ depicts the fighting spirit of the air force which played a pivotal role in protecting India in the 1971 w...

iProspect India bolsters leadership team with role elevations

Ankita Pande is now Head of Strategy at a pan India level, Venkat Gavaskar Dontha is Branch Head – West, Shipra Tandon to head new content marketing d...

Satisfied to bring an idea as eclectic, diverse and intense as TED Talks on TV in Hindi: Uday Shankar, Star India

Uday Shankar, Chairman and CEO, Star India, talked about how it took some convincing to bring TED Talks to India and the massive effort this Shah Ruk...

Case Study: How did @Nissan_India and @DatsunIndia tick the right boxes with ICC Champions Trophy Video Highlights?

With 93 per cent active Twitter users in India interested in cricket, highest among all countries in the world according to Twitter internal data, Nis...