exchange4media News Service

Amazon rules Top 10 Brands after previous week's no-show: BARC Week 40

With Diwali almost here, Amazon took the no.1 spot in Top 10 Brands while Hindustan Lever ruled Top 10 Advertisers

Google launches new AdWords experience

With the aim of providing a faster and more intuitive AdWords for advertisers to reach their business goals, Google India has launched an all new AdWo...

Accenture appoints Nikki Mendonça as President of Intelligent Marketing Operations

Mendonça will manage a global team focused on helping Accenture clients activate, operate and scale marketing programs to deliver increased performanc...

DishTV launches "HD for all" initiative

DishTV will now give access to popular HD channels to all its subscribers

Indigo Consulting gets Prashant Tekwani on board as VP – Client Services

Tekwani will report to Rajesh Ghatge, Chief Executive Officer at Indigo Consulting, and will be based in the agency’s Gurugram office

Twitter Launches In-Stream Video Ads in India with Amazon, Maruti and Motorola

With In-stream Video Ads, advertisers can align with premium videos from hundreds of the world’s top publishers

STEVE MADDEN TIMEPIECES LAUNCHED IN INDIA

Steve Madden is a popular brand for high quality and trendy women’s clothes, apparel and accessories

Zee News’ Rohit Sardana joins Aaj Tak

Prior to this, Sardana was working as the Output Editor at Zee News

GBTL - Grasim ropes in Amitabh Bachchan as its Brand Ambassador

With this move, GBTL – Grasim aims to expand their business both pan-India as well as in global markets

Mindshare, GlaxoSmithKline Consumer Healthcare win honours at Maddies 2017

In this year’s edition, a total of 46 metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold metals were awarded.

DD Freedish auction called off, private TV channels to lose huge ad revenue

Most of the big private TV channels have become FTA channels due to the availability of DD-Freedish reach at a nominal fee and as a result there was a...

RAM Ratings: Fever takes top spot in Mumbai and Delhi for Week 38

For Week 38 (September 17-23, 2017) of RAM Ratings Fever took the top spot in Mumbai and Delhi while Radio City and Radio Mirchi took over Bangalore a...

India’s OTT space will be ad-driven business in future: Uday Sodhi, SPN

At Mobile Awards – The Maddies, Uday Sodhi, ‎Executive Vice President and Head - Digital Business - SPN in a fireside chat with Anurag Batra, Chairman...

Network18 consolidated revenue at Rs 866 cr in Q2FY18; up 2% Y-o-Y

TV18 Broadcast Limited posted consolidated revenues of Rs. 684 crores in Q2FY18, reflecting a 4% YoY growth up from Rs 659 cr in Q2FY17

Vidya Menon appointed as Publisher of Outlook Money and Outlook Business

She has been instrumental in introducing and spearheading various exclusive IPs and has led crucial initiatives across brands and mediums owned by the...

Gozoop bags digital mandate for HRX by Hrithik Roshan

The mandate includes social media strategy, content marketing and creative strategy across digital platforms

BARC Week 40: SET takes on the urban market, Zee Anmol rules the rural market

Sony Entertainment Television took over the urban market according to BARC data for week 40 (September 30-October 6) with 443 million impressions

MY FM pays a tribute on Amitabh Bachchan’s 75th birthday

The station composed and produced a special song “A se Amitabh”, which features 75 RJs across 30 stations dressed up in various avtaars of the superst...

iCubesWire bags digital mandate for Printronix

The responsibilities include managing digital media and creative mandate for Printronix

Hathway and YuppTV join hands to change digital entertainment consumption

Hathway will provide all high speed fibre broadband subscribers YuppTV subscription as part of the monthly plans

ALTBalaji releases Bose Dead/Alive original soundtrack for streaming

The title track is available for streaming on websitesHungama, Gaana and Saavn

Havells launches new ad campaign to showcase latest offerings in its lighting portfolio

Conceptualized by Mullen Lintas Delhi, the campaign highlights unique features and benefits of the new products

Building lasting brands is about romancing with risk: Dr A Velumani, Thyrocare

At the recently held exchange4media-BW Applause Conclave & Awards 2017, Dr. A Velumani, Chairman, Thyrocare Technologies spoke about the importance of...