exchange4media News Service

Tropicana salutes the Forest Man of India

Releases special digital film applauding efforts of Padma Shri Jadav Payeng

Isobar India to handle digital duties for VIP Bags

Isobar India will now handle the social and creative duties for the brand

Dr Subhash Chandra to be Chief Guest at exchange4media Conclave 2017

Dr Subhash Chandra is a legendary media baron whose journey has inspired millions

Mindshare keeps up its game through the year; wins big at EMVIEs, IDMA, ICMA, ABBY and more

The global media agency has retained its position as the agency of the year at almost all events held throughout the year

Zee TV unveils its brand new logo and philosophy, ‘Aaj Likhenge Kal’

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

EMVIEs 2017: Mindshare India, Star India & Vodafone India win top honours

Mindshare won the Agency of the Year awards with 9 gold, 7 silver and 12 bronze metals and a total points tally of 265

EMVIEs 2017: Madison Media wins Grand EMVIE; Wavemaker comes in second in Media Agency of the Year tally

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across t...

Lauren Gottlieb and Karan Tacker star in Alcis Sports’ first-ever TVC

The company has earmarked a budget of Rs 10 crore towards marketing spends during the current financial year

DDB Mudra Group amplifies Gujarat FortuneGiants in ongoing season of Vivo Pro Kabaddi League

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

Dish TV announces ‘HD for All’ in a landmark move

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers

Crystal launches TVC using its mascot to create brand visibility

For an integrated marketing campaign, the TVC is being followed up by field-level campaign using the brand mascot

e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week

Airtel Digital TV and LG announce partnership to redefine home entertainment experience

Customers purchasing LG UHD, OLED TVs will enjoy benefits of up to 25% on Airtel Internet TV

BARC India and DEN Networks join hands for RPD to boost TV viewership measurement

BARC India will use a portion of DEN Networks subscriber base to augment its TV measurement service

HUL appoints Srinivas Phatak as CFO and Executive Director, Finance and IT

Phatak will also join the HUL Board of Directors. The appointment will be effective from 1st December, 2017

Mobikwik hires Rukaiya Rangwala to lead the payment gateway business

updated: Rukaiya has over 15 years of experience in the technology and e-commerce industry, and has worked across the US, Singapore, Japan and India

BBC.com expands online with launch of new luxury super section BBC Designed

BBC Designed has been created as a response to growing audience and commercial interest around premium content within the luxury sector

PointNine Lintas creates launch campaign for India Gate's superfood, Quinoa

LinTeractive, the digital division of PointNine Lintas recently won the mandate from India Gate to launch their Quinoa brand

POGO and Golmaal Again plan kids special Diwali shows

Pogo to host special episodes with Golmaal Again star cast through an exclusive association

Turner APAC greenlights original series, Monster Beach

52x11” series Monster Beach, to air in 2019, is set in an unlikely world of surfing, hot-rods and monsters – where comedy and camaraderie collide

Praveen Kenneth announces retirement from L&K | Saatchi & Saatchi

He will be involved over the next six months during the transition, mentoring and guiding the team

CVL Srinivas to be recipient of exchange4media Influencer Award 2017

The exchange4media group is pleased to announce CVL Srinivas, CEO (South Asia) of GroupM as the recipient of this year's Influencer of the Year Award...