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Anam Khan

Correspondent

We are all set to launch our new technology, TrackingX: Shaan Raza, Optimise

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which...

Dyson plans to invest £150 million pounds in the Indian market

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India

ENBA 2018: Tremendous hike in internet users from last year: Salil Kapoor, HOOQ

Comparing the growth statistics of internet users since January 2017 and January 2018, Salil Kapoor, Managing Director, HOOQ, said that there has been...

"As the breadth of news increases, the length will go down", Azhar Iqubal, Inshorts

Azhar Iqubal, co-founder of Inshorts, expresses his views on how shorter form of content is preferred more over the in-depth stories and has also focu...

We bridge the gap between a client's business model and the digital solution: Abhishek Chadha, Business Head, North & East, Interactive Avenues Pvt. Ltd.

Chadha discusses the agency's plans for 2018. He also laid out the key points which make content successful and amplified across the platforms.

The future of healthcare is Pill-Plus : Kiran Pai, Head, Digital Marketing, Cipla

Cipla is taking the social media route to reach out to patients and educate them about diseases and the best practices in healthcare

Radio is powerful but it is not looked upon as a serious medium: Nisha Narayan, Red FM

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium...

India to add USD 2.5 Trillion to economy in next 7-8 years: Vijay Shekhar Sharma, PayTm

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world

IPL is a brand today which is valued about 4 billion dollars

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he...

Haridwar se Har dwar tak: Patanjali goes digital

Launches its e-commerce platform www.patanjaliayurved.net and products will also be available on Amazon, Flipkart, Paytm Mall, BigBasket, Shopclues an...

Creativity in magazine ads has deteriorated, feels Sam Balsara

Sam Balsara spoke about how advertisers constantly want acknowledgement for their work and see awards as the best way to get talked about

Social media is like a rented house: Abhishek Punia, ARM Worldwide

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process m...

Our content strategy is a powerful medium of acquisition: Bhawna Agarwal, CEO, Gadgets 360

Agarwal on the recently launched campaign, pricee.com, one of India’s first search engines for shopping and constantly keeping up with technology and...

Consumption is the right way to measure the success of great content: Vinay Singhal, WittyFeed

Vinay Singhal, Co-founder of WittyFeed, shared his insights on how content has evolved over the years and that brand owners need to stay updated on th...

Artificial Intelligence is revolutionising the digital domain: Rohan Mehta, Social Kinnect

Rohan Mehta on the standout trends in digital marketing, AI, appointing Gerard Jayaranjan as National Creative Director and the importance of influenc...

There is no set formula to creating viral content: Rishi Pratim Mukherjee, Co-founder and COO, Scoopwhoop

Rishi Pratim Mukherjee of Scoopwhoop on revolutionising trends in digital content consumption

We are focussing on mobile, which is where we get most of our traffic: Zairus Master, Shine.com

Master shared his insights on how technology has driven to be the most important tool in today’s era

Building breakthrough brands in the digital age: Radhika Aggarwal, Shopclues

Radhika Aggarwal, Co- founder of Shopclues, spoke at the India Brand Conclave about building a strong brand in a digital era

Technology is a disruptive innovation for media: Experts

Experts discuss how digital,technology and media joined hands to build a business model which has the ability to be agile, adaptable and is designed t...

IMA 2017: Who will be the big winners this year?

The IMA awards celebrate and recognise marketing successes. The award ceremony will be held on December 7, 2017 at The Leela Gurugram.

Digital media will overtake TV as a preferred medium of entertainment: Founder Pocket Aces

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium...

Online and offline commerce should be seamless to derive profit: Markus Noder, Serviceplan International

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

Social media is a top priority for marketers today: Vivek Patni, Director, Wonder Cement

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face