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Akshata R Murthy

Akshata R Murthy

New e-commerce players should focus on niche products: Advit Sahadev, CMO, Infibeam

Sahadev predicts that television will slowly lose relevance with OTT and other such arms of digital coming into the big picture for advertisers

Flipkart ups its social media game for 'Big Billion Days'

Flipkart has used its social media platforms innovatively for this year’s festive shopping season

You can't be a good marketer without love for data: Meera Iyer, Head of Marketing, Bigbasket

The Head of Marketing at Bigbasket is a student for life and genuinely cares for customers and loves data. Here are some key learnings that have gotte...

Akila Urankar to streamline INS, improve relationship with ad agencies, govt

Urankar has been elected as the President of The Indian Newspaper Society (INS) for the year 2017-18

Healthy Onam ad spends spell hope for Navratri and Diwali

The Kerala advertising industry saw an increase of 10% in the overall festive ad spend this year

New campaign a conscious call to move away from emotional genres that most ads adopt: Aarti Iyer, Head of Marketing, Unibic Foods

The premium cookie brand believes in strong product awareness and innovative marketing plans to move its way up the ladder

Matrimony.com goes public; plans to take business to the next level

Spends almost INR 50 crores on marketing per year, says Murugavel Janakiraman, Founder and Managing Director, Matrimony.com

Our overall focus is on making customised content for our digital assets: Lluis Ruiz Ribot, CMO, KFC India

Lluis Ruiz Ribot, CMO, KFC India, on the motive behind the new One-Click Button service that makes food ordering quick, easy and hassle-free

What if robots were to get into the media, advertising, and marketing sectors…

Gary Conway, CMO, Automation Anywhere, gives a sneak peek of what could happen to these sectors in a couple of years with bots entering the picture

Nation-wide outpour of shock and condemnation on the slaying of senior journalist Gauri Lankesh

Members of the press and citizens across the country organise protests demanding justice following the murder of Gauri Lankesh

We have filed almost three dozen copyright cases against our competitors: K Madhavan, MD of Peps

The mattress company plans to innovate more in order to avoid the replication of its marketing activities by other players

Amrita TV bets big on Mohanlal's new show Lal Salaam

Hosted exclusively by south megastar Mohan Lal, The show being his small screen debut has created a huge buzz in the regional GEC space

Making the most of data-led insights for brand building

The year 2016 had several global surprises where data-led insights did not convert to realities. What should data expectations be and what are the bes...

BPL to unleash a new marketing campaign around Diwali to cash in on the festive season

BPL is back in the game with a new range of products after a long hiatus. The Head of corporate strategy says that marketing will play a prominent rol...

Local train-ed: MTR is now heavily focusing on millennials; restructures sales and marketing team

This year MTR has restructured its marketing and sales team to cater to the emerging digital need says Sunay Bhasin, CMO, MTR

Our ads shall be youthful, light-veined and cheeky, unlike conventional bank ads: Federal Bank Deputy VP (Marketing & Investor Relations)

As Federal Bank lays out a 360-degree communication campaign to promote its flagship products, Rajanarayanan N tells us more about it

Big brands down south welcome Onam with inimitable campaigns

Malayala Manorama and Mathrubhumi have rolled out a viral music video and an on-ground roadshow, respectively, to make a significant start to the fest...

The changing face of marketing and its impact on talent acquisition...

At the HR Talent Acquisition Summit hosted by BW People, key people from various organisations spoke of how they keep themselves updated in the face o...

South Indian channels see a sharp rise in revenue through regional reality TV shows

New reality shows in regional languages attract viewers and TRPs thereby creating a majority of revenue for channels. Experts believe that when audien...

Virality helped Zoomcar up the ante: Harish Rawat, CMO

The CMO of Zoomcar talked about his marketing experiences and the company’s rather unique on-ground activations

Fortis is for profit but not for profiteering: Jasrita Dhir, Head-Branding & Marketing

The Head of Branding and Marketing at the healthcare giant gives insight into building the brand for health and well-being.

While other arms of marketing will exist, digital is ubiquitous: Sunder Madakshira, Head of Marketing, Adobe India

Madakshira has been studying marketing for about two decades and talks about his transition from various Indian industry giants to Adobe’s marketing s...

Mathrubhumi is humouring the non-Malayalees this Onam...

Mathrubhumi promotes its integrated solutions in its tongue-in-cheek Onam campaign