Akshata R Murthy

Britannia has increased digital spends by 10-15 per cent this year: Ali Harris Shere, VP – Marketing

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands avail...

Zee Tamizh re-brands with new logo, tagline and shows to create fresh brand identity

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

We aim to challenge conventions by offering quality products that are highly affordable: Parminder Datt, Alcis

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving stre...

Lulu Group's retail arm brings Toys’R’Us to India

Tablez India, a division of Abu Dhabi-based LuLu Group International, brings the US-based toys brand to India

Digital or retail store, customer’s seamless journey is our main focus: Jiten Mahendra, VP Marketing, Max Lifestyle

Mahendra also gives a sneak peek of a major digital move that the brand plans to make in a month or two

Majority of viewers not ready for non-linear streaming: Parameshwar Gundhkal, Business Head, Colors Kannada & Colors Super

With OTT playing a big role now, new Kannada channel Colors Super plans to focus on its core of storytelling instead of getting in the midst of the di...

The festive season is a good time to test and experiment with our new products: Vasuta Agarwal, InMobi

The Vice President & GM-India, InMobi, said that this year has been about making strategic partnerships, opening up to new innovations while keeping t...

News Channel Market In India Worth Rs 500 Cr: Srinivas Murthy, VP- Marketing, TV5 Network

As the network forays into Karnataka with TV5 Kannada, Murthy tells us about the scope for growth in the new market and its differentiating points

Our focus on customers makes us successful: Shibani Mishra

The CMO of Future Lifestyle Fashion uses more in-store and digital in her marketing mix to acquire and engage with a bigger target audience

LinkedIn enters publishing space, aims to make site more interactive

LinkedIn to launch the Daily Rundown notification plan to ensure that members never miss the day’s top headlines and stories being shared and talked a...

Acer joins the game...

Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India, says they will now make a concentrated effort to grow the gaming market in India, wh...

Technology is an optimistic enabler: Sandeep Reddy, Akamai

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positi...

Being an agency with just a single form of communication is not enough for brands: Sandeep Sreekumar, MD, Media Moments

Going omnichannel and providing impactful branding solutions is what makes Media Moments stand apart from the clutter

Radio Indigo enters Limca Book of Records with hour-long live performance

Bangalore’s first international music station had its RJs form their very own band and bring alive music from the ‘60s for a live audience

Onam season compels marketers and advertisers to up the ante

Optimistic about GST, industry experts predict high spending in advertising and marketing this season

Brands are not built through advertising; it takes servicing and more: Amit Sharma, CEO, ShopX

Amit Sharma, CEO, ShopX, talks about how the company started to where it is right now, future plans and more

Tamil Nadu broadcasters trump South market with Rs. 1,400-1,800 cr revenue

With the revenue billed at Rs. 1,400-1,800 cr, the southern markets are only going to get more lucrative

Flowers TV launches Flowers FM as part of its Dubai foray

The Kerala based channel had launched their new app –- First News Live – in April this year

Republic TV partners with Vikatan Group for regional stories from TN

Vikatan Group will provide the news channel with regional news and analysis from TN

Netflix catches up; now streaming Kannada movies too

Netflix’s plans include engaging local viewers with local content

Jury members at Pepper Awards deliberate social media feedback

As controversial brands get dragged through the dirt by the online mob, industry creative heads suggest believing in one’s research, work and creation...

Plainspeak is Agency of the Year at Pepper Creative Awards 2017

Mathrubhumi, ClubFM win honours; over 600 entries received from down South

The Hindu plans another ad rate hike

Shankar Subramaniam V, Head Advertising – South Accounts and Business Head – The Hindu Tamil cites increased input costs and circulation; says rates m...