Akshata R Murthy

guestcolumn@exchange4media.com @Akshata R Murthy

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Akshata R Murthy Feb 14, 2018 8:52 AM

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

Akshata R Murthy Feb 9, 2018 8:50 AM

With the first month of 2018 coming to an end, brands present in south India talk about the road map for the remaining year

Akshata R Murthy Feb 5, 2018 8:50 AM

The channel re-branded itself to verbalise what it stands for to its audience and partners

Akshata R Murthy Jan 24, 2018 8:53 AM

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Akshata R Murthy Jan 15, 2018 8:53 AM

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Akshata R Murthy Jan 15, 2018 8:51 AM

Chandy indulges in his love for reading and learning something new over the weekends

Akshata R Murthy Jan 13, 2018 9:30 AM

The 107-year-old organisation considers its experience in IT and OT as its major differentiators

Akshata R Murthy Jan 12, 2018 8:55 AM

Most of them would be trying to focus on digital is what was largely understood

Akshata R Murthy Jan 10, 2018 8:58 AM

The brand plans to focus on innovation and doing what they do best in 2018

Akshata R Murthy Jan 5, 2018 8:55 AM

These people movements and happenings indicate the rapidly changing media landscape in South India

Akshata R Murthy Dec 29, 2017 8:49 AM

Some movies broke all box office records including the ones created by their Bollywood counterparts

Akshata R Murthy Dec 27, 2017 9:00 AM

Opens first physical store of Script in Bengaluru; plans big for the coming year

Akshata R Murthy Dec 26, 2017 8:45 AM

Dalmia speculates on how VFX impacts the overall marketing of a movie, including its production cost

Akshata R Murthy Dec 22, 2017 8:48 AM

Revamping to changing reader topography has always been the secret for Vikatan’s success: B Srinivasan, Vikatan Group

Akshata R Murthy Dec 19, 2017 8:51 AM

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Akshata R Murthy Dec 14, 2017 8:46 AM

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Akshata R Murthy Dec 11, 2017 8:47 AM

Sudhakara plans to visit South Africa soon to experience its rich wildlife

Akshata R Murthy Dec 9, 2017 8:59 AM

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

Akshata R Murthy Dec 7, 2017 8:41 AM

This initiative of Amazon turns a year old and they have plans to make the start-ups and consumers more aware about this.

Akshata R Murthy Dec 6, 2017 8:51 AM

Shah talks about the platform’s first ever lifestyle campaign in which they have collaborated with social media star Hatecopy

Akshata R Murthy Nov 29, 2017 8:50 AM

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

Akshata R Murthy Nov 24, 2017 8:59 AM

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Akshata R Murthy Nov 23, 2017 8:58 AM

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Akshata R Murthy Nov 22, 2017 12:00 AM

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Akshata R Murthy Nov 16, 2017 9:13 AM

Penry Price, Vice-President, Marketing Solutions, LinkedIn, offers tips and talks about differentiators between key social media platforms

Akshata R Murthy Nov 15, 2017 8:59 AM

Over the past year, Airbnb, has witnessed 115% growth in listings in the country and such positive numbers clearly showcase the importance of India to our overall growth plan, says Regional Brand Marketing Director, APAC, Airbnb

Akshata R Murthy Nov 13, 2017 8:53 AM

The co-founder and CMO of the digital gift card company spoke about the future of this idea in a country like India

Akshata R Murthy Nov 10, 2017 8:35 AM

He says that shifting from mass production to customization with digital help is the key to success for companies

Akshata R Murthy Nov 9, 2017 8:40 AM

He hints at future campaigns being more season specific and adhering to the economic, political and business environment of the country and the category dynamics

Akshata R Murthy Nov 7, 2017 8:33 AM

The marketing is based on the vision of making Keventers an aspirational and uber trendy brand in the eyes of the consumer: Sitaram

Akshata R Murthy Nov 3, 2017 8:35 AM

The IT company's content solution has shown great results in research & analysis sector according to their Associate Director

Akshata R Murthy Nov 2, 2017 8:40 AM

The company also has plans to expand into Tier 2 and Tier 3 cities and partnering with an MTV show is further helping it to make all the right noises

Akshata R Murthy Nov 1, 2017 8:40 AM

He will be managing the entertainment content as part of his new role at Malayala Manorama TV

Akshata R Murthy Oct 25, 2017 7:45 AM

Murthy hinted on a launch of a digital product sometime soon as competition continues to heat up

Akshata R Murthy Oct 24, 2017 11:08 AM

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Akshata R Murthy Oct 23, 2017 8:41 AM

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Akshata R Murthy Oct 20, 2017 7:39 AM

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

Akshata R Murthy Oct 16, 2017 7:32 AM

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

Akshata R Murthy Oct 11, 2017 8:40 AM

Tablez India, a division of Abu Dhabi-based LuLu Group International, brings the US-based toys brand to India

Akshata R Murthy Oct 9, 2017 8:36 AM

Mahendra also gives a sneak peek of a major digital move that the brand plans to make in a month or two

Akshata R Murthy Oct 6, 2017 8:27 AM

With OTT playing a big role now, new Kannada channel Colors Super plans to focus on its core of storytelling instead of getting in the midst of the digital confusion

Akshata R Murthy Oct 5, 2017 8:36 AM

The Vice President & GM-India, InMobi, said that this year has been about making strategic partnerships, opening up to new innovations while keeping the business in mind

Akshata R Murthy Oct 4, 2017 8:24 AM

As the network forays into Karnataka with TV5 Kannada, Murthy tells us about the scope for growth in the new market and its differentiating points

Akshata R Murthy Oct 3, 2017 8:46 AM

The CMO of Future Lifestyle Fashion uses more in-store and digital in her marketing mix to acquire and engage with a bigger target audience

Akshata R Murthy Sep 29, 2017 8:11 AM

LinkedIn to launch the Daily Rundown notification plan to ensure that members never miss the day’s top headlines and stories being shared and talked about in their network.

Akshata R Murthy Sep 28, 2017 8:05 AM

Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India, says they will now make a concentrated effort to grow the gaming market in India, which has huge potential

Akshata R Murthy Sep 28, 2017 7:32 AM

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

Akshata R Murthy Sep 26, 2017 8:35 AM

Going omnichannel and providing impactful branding solutions is what makes Media Moments stand apart from the clutter

Akshata R Murthy Sep 25, 2017 8:17 AM

Bangalore’s first international music station had its RJs form their very own band and bring alive music from the ‘60s for a live audience

Akshata R Murthy Jun 9, 2017 8:07 AM

Optimistic about GST, industry experts predict high spending in advertising and marketing this season

Akshata R Murthy May 31, 2017 7:36 AM

Amit Sharma, CEO, ShopX, talks about how the company started to where it is right now, future plans and more

Akshata R Murthy May 29, 2017 8:06 AM

With the revenue billed at Rs. 1,400-1,800 cr, the southern markets are only going to get more lucrative

Akshata R Murthy May 26, 2017 8:58 AM

The Kerala based channel had launched their new app –- First News Live – in April this year

Akshata R Murthy May 20, 2017 7:53 AM

Vikatan Group will provide the news channel with regional news and analysis from TN

Akshata R Murthy May 19, 2017 7:59 AM

Netflix’s plans include engaging local viewers with local content

Akshata R Murthy May 18, 2017 8:10 AM

Prior to this, Krishnan worked for The Times of India

Akshata R Murthy May 15, 2017 8:10 AM

As controversial brands get dragged through the dirt by the online mob, industry creative heads suggest believing in one’s research, work and creations

Akshata R Murthy May 12, 2017 7:52 AM

Mathrubhumi, ClubFM win honours; over 600 entries received from down South

Akshata R Murthy May 9, 2017 8:11 AM

Shankar Subramaniam V, Head Advertising – South Accounts and Business Head – The Hindu Tamil cites increased input costs and circulation; says rates may go up by 5-10% this fiscal

Akshata R Murthy May 3, 2017 8:34 AM

Vardhan speaks to exchange4media about his tenure at DNA Networks, his expectations from the company post his retirement this year, and more

Akshata R Murthy Apr 27, 2017 7:48 AM

The gifting industry in India is undergoing a massive transformation and is estimated at $40 billion

Akshata R Murthy Apr 24, 2017 8:43 AM

Snapchat CEO Evan Spiegel’s comment of India being a poor country has not gone down well with users, who are now uninstalling the app

Akshata R Murthy Apr 17, 2017 9:21 AM

Abhishek Rajan, Head of travel Marketplace-Paytm, talks about hiring plans, demonetisation and competition

Akshata R Murthy Apr 12, 2017 9:05 AM

This year saw many ads that broke stereotypes and addressed various aspects of women’s empowerment, gender bias, and gender roles

Akshata R Murthy Mar 8, 2017 8:23 AM

The latest ad by Ogilvy and Mather follows the story of a lonely elderly woman suffering from Alzheimer's

Akshata R Murthy Mar 3, 2017 8:42 AM

The premise of the campaign is situational and most importantly, relatable to the present time

Akshata R Murthy Feb 25, 2017 8:13 AM

Morphy Richards to add more products, some of which would be launched first in India

Akshata R Murthy Feb 25, 2017 8:09 AM

We are seeing roles like sales operations and strategy, sales analytics, brand experience designer, digital marketing specialists, etc. gain traction across organisations of all sizes: Rishabh Kaul, Belong

Akshata R Murthy Nov 30, -0001 12:00 AM