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Abhishek Gupta

The author is the Founder and CEO of Sterling AG.

Guest Column: Can the Indian Armed Forces make their brand felt on Independence Day?

They have not currently managed to leverage the power digital platforms to establish a connection with the target audience

Guest Column: Basics of choosing the right influencer for your marketing

Consolidate budgets and utilise them for a Class A, subject expert influencer, which will lend the asset or engagement a greater lifetime value, says...