Abhinn Shreshtha

Radio sector hopeful of turn in biz sentiment during festive period

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

MAS'17: Mobile adex to eclipse OOH + Radio by 2020

Mobile Ad Spends report estimates mobile ad spends to grow at 74 per cent in 2017 to reach Rs 2,230 crore and continue to grow in excess of 65 per cen...

BYJU launches new brand avatar

BYJU has unveiled a new logo as it looks to build on its success over the last couple of years

OOH sector expects sluggish festive season

Industry executives suspect that the impact of the GST rollout will continue to impact business, leading to sluggish ad spends for the OOH space

Media Heads expect 2017 Adex growth to be restricted at 10%; lowest In five years

Media agency heads we spoke with said Indian Adex growth would be lower than expected due to the introduction of new policies like demonetisation and...

Contrary to big players, regional radio operators expect slow festive season

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make...

Is Facebook's new video property an advertising goldmine?

Facebook Watch goes live in the US bringing TV style long-form content to the platform. How long before it comes to India?

Sony's TV-only strategy could have cost them the IPL media rights

Sony Pictures Network (SPN) might have missed a trick by not partnering with a digital player to jointly contest the IPL auctions

IPL digital rights valuation grows by 672% in two years

In 2015, Star India had won the digital rights for the IPL for around Rs 303 crore for a period of three years. This time around, the highest bid for...

IPL digital rights expected to be hotly contested

Digital rights for the IPL are currently with Star India

The role of performance KPIs in content marketing's $313 billion promise

Content marketing has traditionally been used as a brand building tool but with display advertising facing questions, is there another role for conten...

How badly was the OOH sector hit during #MumbaiRains on Tuesday?

OOH players grappled with inventory damage and logistic troubles as the city faced the worst spell of rains in years

ICMA 2017: Relevance is key to a great content strategy: Viral Oza

Viral Oza, CMO at the Lodha Group gives his thoughts on what makes a great content strategy

ICMA 2017: Music has the power to bring the brand message alive: Kartik Kalla, 91.1 FM

Kartik Kalla, EVP and National Programming Head at 91.1FM, gives his views on why audio as a format for marketing cannot be discounted

ICMA 2017: Strategic view of content more important than virality: Ronita Mitra

The Founder and Chief Strategist at Brand Eagle tells us what it takes to build a great content strategy as ICMA awards inches closer

Google promises new tools to boost subscription for online publishers

Google is extending a peace offering to publishers even as many of the top publishers worldwide are expressing apprehension about the increasing domin...

IOAA and AAAI will together implement a standard procedure for the OOH sector

They are hoping to bring stability to cashflows by empowering agencies, who can then put pressure on clients to pay on time, while making both agencie...

Mobile publishers need to show unique value to advertisers: Morden Chen, Cheetah Mobile

We spoke to Morden Chen, GM (APAC Ad Sales) at Cheetah Mobile to understand more about the potential of the mobile platform for brand building

OOH sector hoping for festive cheer

The festive season, which begins late August, has traditionally been the strongest period of the year for the sector and OOH players are hoping that i...

Radio hoping for festive cheer after disappointing H1'2017

Most private FM players have seen drop in revenue in the opening quarters of 2017 due to various government policies including GST, RERA and more. Yet...

Google makes publishers an offer they can't refuse, maybe

Google is reportedly offering publishers more control over ad sales on Youtube as well as their own websites if they choose to use YouTube’s backend v...

Game on: How much is PKL worth? Rs 200 crore?

Kabaddi generated Rs. 122 crore in 2016, up from Rs. 48 crore in 2015

Radio industry pushes forward with new metric system

According to sources, a technical committee, along with Media Research Users Council (MRUC), has received proposals from at least five agencies with m...

Metrics: An OOH (pipe) dream?

Can the OOH sector overcome the various hurdles to set up a common metric, something that the industry has been crying out for the longest time?