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BarTalk India takes User Generated Content on digital canvas for millennials this Valentine’s Day

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BarTalk India takes User Generated Content on digital canvas for millennials this Valentine’s Day

In the very near future, millennials (age 18-36) will have the greatest combined purchasing power in history. Connecting with the group, however, will require some fresh approaches and newer tactics since millennials don’t respond to traditional media in the same way that other groups do. Millennials spend 18 hours per day with media, and 30% of that time is spent looking at user-generated media.

Now, BarTalk India has transformed advertising by harnessing the power of User Generated Content (UGC) to create an ecosystem. On February 14, the company opens its platform to let millennials take their love ‘story’ to a world beyond their smartphones.

Gautam Bhirani, Founder & CEO, BarTalk India, said, “People are important and so are their stories. BarTalk India is a millennial display network driven by user-generated content. It’s a canvas where people and their stories meet. Today, socialising has become an inescapable phenomenon. Wednesday is the new Saturday. To be out and seen is a lifestyle today, and this trend has given birth to a new generation; the Digital Diners. From culinary paparazzi, trending selfies and group pictures -- people create content and share it all the time to be liked, admired and influence peers.”

“BarTalk India helps you take that experience in a world bigger and beyond cell phones. It will redefine how you socialise where these valuable stories can influence your social circle. Personalization is a key ingredient when connecting with the millennials, who like it when they are made to feel special. That is exactly what BarTalk does – We make people feel special and it couldn’t have been a better day to launch our platform when thousands of couples would be out and celebrating with their special ones. And for the ones who are single, you never know how a good selfie at our partner bar can bring up a total surprise for you,” added Bhirani.

Umang Tiwari, Founder, Big Fish Ventures, said, “BarTalk is a great innovation in the F&B space and a wonderful way to connect to our customers. Our outlets are flooded with youngsters who love to click and share. From this breakthrough in digital innovation our customers this Valentine’s Day will get a platform at our outlets which will make their special stories at our bar even more memorable by seeing it live on large digital displays.”

Priyank Sukhija, Managing Director, First Fiddle Restaurants, said, “Valentine’s Day is special for everyone who is in love and thus gets super special for us at First Fiddle restaurants. To make this day even more special, BarTalk India opens its platform for all of you with a live Valentine’s Day Wall across all our outlets.”

Rahul Singh, Managing Director, The Beer Cafe, said, "BarTalk is a very thoughtfully constructed display network that taps a restaurant's ecosystem really well. It is a conduit which is capable of connecting us with our customers in a delightful manner. It acts as a catalyst in our effort of building a responsible community culture."

BarTalk operations were first unveiled in May with the successful Don’t Drink & Drive initiative in association with Delhi Police.

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