Top Story


Home >> Marketing >> Article

Tonic Worldwide’s latest innovation: a limited edition ‘Talking Box’ for Nutralite.

Font Size   16
Tonic Worldwide’s latest innovation: a limited edition ‘Talking Box’ for Nutralite.

This special edition ‘Talking Box’ has been curated exclusively to engage consumers with healthy and delicious Nutralite recipes, with a Twist.
Nutralite spread, being rich in Omega-3 fatty acids and having Zero Cholesterol, also helps consumers add variety to their food through its unique variants of Garlic & Oregano and Pudina & Coriander flavours.
A month-long social media contest will let its winners experience this 'Talking Box' by sharing their twisted health resolutions for 2018.

Nutralite's healthy and delicious spreads, which are rich in Omega-3 fatty acids and has zero cholesterol, has started a unique social media campaign. In today's growing age of digitisation, brands are increasingly working with and engaging influencers and key opinion leaders, to spread their message, especially in the health and food category. Nutralite, has introduced a unique ‘Talking Box’ for its consumers, called the ‘Bring out the Twist box’. The unique packs have created intrigue and delight among our audiences and has also enabled them to use Nutralite as an ingredient in their recipes to bring #KhaneMeinTwist.

The 'Bring Out The Twist’ box has been designed by Tonic Worldwide, one of India's leading independent digital agencies. As soon as the box is opened by the user, it initiates a conversation, on how to use the product in various recipes. Each box has a unique recipe which is activated when the user opens the pack. The talking box can also be won by selected winners of a month-long social media contest, launched earlier this year. Consumers need to reveal their ‘healthy resolutions with a twist’ for 2018 with the best entries walking away with the grand prize.

The recipes integrated in the talking box are unique to each user based on their food and cuisine interest mapped via the listening tool and the last few recipes showcased to them.

Talking about this special edition box, Mr. Chetan Asher, Co-Founder and Chief Executive Officer, Tonic Worldwide, said, “A new wave of tech and experiential marketing has hit the industry. While it is important to walk hand in hand with it, it is extremely crucial we don't lose the sight of personal stories and connections. The Nutralite Talking Box is a perfect mixture of both.”

Mr. Sachin Dingankar, Head of Marketing at Zydus Wellness, said, “While every brand is well equipped with influencers and key opinion leaders, it is important how we genuinely connect back to the ultimate consumers.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...