Top Story


Home >> Marketing >> Article

Gozoop wins integrated marketing mandate for Paisalo

Font Size   16
Gozoop wins integrated marketing mandate for Paisalo

Gozoop one of India’s leading integrated marketing agencies has won the integrated marketing mandate for Paisalo Digital Limited (PAISALO: NSE), formerly known as S. E. Investments Limited, following a multi-agency pitch.

The agency will catalyse the brand’s digital transformation, focusing on the brand’s newly launched app—Paisalo which offers quick and easy income generation loans for MSMEs and individuals.

Gozoop brings to the table, a wide range of expertise across marketing channels, both traditional and new as well as in-depth experience working with BFSI. As part of the mandate, the agency will be focusing on the end-to-end communication for the brand, which includes creative communication, brand campaigns, content strategy, social media, web and technical services. Gozoop will be leveraging a unique digital first, multi-channel approach in order to drive awareness and maximise ROI for the app.

Speaking about the win, Mr. Ahmed Aftab Naqvi, CEO and Co-Founder, Gozoop said, “Our best work emerges when we are trusted advisors to brands and businesses. In Paisalo, we have a partner that not only values our rich legacy in digital but also our expertise in transcending its boundaries to deliver a unified consulting and marketing solution. We look forward to working closely with the Paisalo team on this exciting digital business transformation journey, to co-create value for customers and stakeholders alike.”

Commenting on the association, Mr. Sunil Agarwal, Managing Director, Paisalo Digital Limited says, “What we loved most about Gozoop was their understanding of audience behaviour and unique platform agnostic approach. Their ability to seamlessly unite creativity and technology, to address tangible business realities is what makes this an exciting partnership. With Paisalo, we have worked hard to create a product for the consumers of the new millennium and Gozoop has been perfectly aligned with our vision from the get go. It’s a pleasure to work with them and we look forward to our long term association.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign