Partnering with GQ, Filmfare, Zee created useful content for key shoppers: Shoumyan Biswas, Flipkart

Shoumyan Biswas, Head of Marketing, Flipkart, chats with exchange4media on the e-commerce brand’s recent ad campaign that is now diversifying into oth...

India’s 2018 Adex to grow by 13%: GroupM

GroupM estimates the Digital Adex to continue to grow by 30% in 2018 to Rs. 12,337 crore

Keith Weed talks Brand Safety; threatens to cut ads on digital platforms

Keith Weed, chief marketing officer Unilever, made the announcement in a speech at the annual Interactive Advertising Bureau conference in California.

Maruti Suzuki Goes Ahead of Times with Grapes Digital

Maruti Suzuki’s brand vision of owning its market leader position in the way they connect to their new age consumer guided the creative and tech-savvy...

Isobar India bags digital mandate for LIXIL Water Technology

As part of the mandate, Isobar India will manage the account for its premium brands GROHE and American Standard from its Delhi office.

Grapes Digital Adds Four Strong Pillars to its Senior Management Team

The appointment of Bhavdeep Sharma, Ashish Chandra, Vivek Katoch and Syed Adnan Murtaza will further strengthen the senior leadership and complete the...

Gozoop wins integrated marketing mandate for Paisalo

As part of the mandate, the agency will be focusing on the end-to-end communication for the brand, which includes creative communication, brand campai...

Whiff of love from IRIS Home Fragrance

An extensive range of beautiful gift options for the occasion of Valentine's Day

ENBA 2018: Tremendous hike in internet users from last year: Salil Kapoor, HOOQ

Comparing the growth statistics of internet users since January 2017 and January 2018, Salil Kapoor, Managing Director, HOOQ, said that there has been...

Netflix's reading of Indian Users: They love a Crime Thriller

Netflix India has a constant outdoor presence in the Indian metros of Delhi, Mumbai and Bangalore