Celebrities should not be reason for lack of creativity: Piyush Pandey

Pandey in his Retrospect & Prospects applauded impactful brand ads for a cause, advised that celebrity advertising be made more immersive and contende...

IAA felicitates the Pandey brothers for being bestowed with the Cannes Lion of St Mark

Ace admen Piyush Pandey and Prasoon Pandey honoured by the International Advertising Association (IAA) for keeping the flag of Indian creativity flyin...

Master Jury at ABBY's 2018 announced

In its 50th year, the ABBY's don a new avatar - “ABBY AWARDS 2018” announces the formation of a Master Jury for the Creative ABBY’s.For the first time...

"For February, Silk becomes a really big brand", Prashant Peres, Mondelēz India

Mondelēz India is going all out to promote its new special Silk edition this Valentine’s Day and has even come out with an Augmented Reality-enabled g...

RummyPassion.com collaborates with Amy Jackson as brand ambassador.

The development comes close on the heels of Rummy Passion striking a strategic deal with Stride Gaming, a London Stock Exchange listed company.

Tonic Worldwide’s latest innovation: a limited edition ‘Talking Box’ for Nutralite.

The special edition’ 'Bring Out The Twist’ box has been designed by Tonic Worldwide, one of India's leading independent digital agencies and has been...

Madhuri Dixit Nene becomes Mortein brand ambassador for Insta range of liquid vaporisers.

The alliance is aimed at fostering a partnership between Mortein and Madhuri to create awareness about the menacing mosquito threat where every unprot...

Amazon Prime Music adds Venus Music to its ever-expanding global catalogue

Amazon Prime Music, the soon to be added benefit for Prime members in India, will add Venus Music’s vast collection of tracks to its catalogue, expand...

MAX Fashion Brings Back the 4th Edition of Max Design Awards

MAX is geared up for its fourth edition to provide a platform for fashion designing students to unleash their creativity