Toshiba, LIC, Eureka Forbes & RPSG among top advertisers on Budget Day 2018

As people turned to TV to keep track of Arun Jaitley’s budget proposals, BARC India data shows who advertised the most on Hindi and English news chann...

JWT India will double the strength of its planning division in 2018: Tarun Rai, CEO, JWT, South Asia

J Walter Thompson is globally celebrating 50 years of the account planning division that was first set up by Stephen King in 1968

Isobar launches mobile ad campaign for Wrangler’s ‘Stretch Plus’ collection

The agency has devised and executed a digital media campaign for the Wrangler brand that focusses on engaging ‘followers’ with the product’s latest fe...

The IRS report has motivated us to increase our footprint: Tarun Jha, Škoda India

The marketing head of Škoda Auto India feels that the interval between the last data and the new one is too big to ignore

Havas Media bags the integrated media duties of Muthoot Pappachan Group.

"Havas’ agility and consumer-centric approach has made us believe that they are the right partner for us. We hope this partnership takes the brand to...

We bridge the gap between a client's business model and the digital solution: Abhishek Chadha, Business Head, North & East, Interactive Avenues Pvt. Ltd.

Chadha discusses the agency's plans for 2018. He also laid out the key points which make content successful and amplified across the platforms.

Padmaavat garners 36K media articles and over 350K social media mentions globally: Meltwater Report

The insights gleaned from the online media analysis by international media intelligence firm, Meltwater reflect that Padmaavat is shining not just at...

Sun Group & India Today Group’s net revenue up by 116% & 68 % respectively

In 2017 media houses across TV, print and entertainment have registered encouraging growth with some even witnessing 116 per cent jump in net revenues...

"We are the de-facto No. 1 newspaper in Pune", says Rishi Darda, Lokmat Media

The Joint Managing Director & Editorial shares why Pune market is so important for the group and how they will focus on increasing their advertising r...