New Bajaj Discover campaign by Mullen Lintas celebrates the boy in every man

Bajaj Auto had recently re-launched the Discover with an upgraded Discover 125, and an all-new Discover 110

BARC Week 4: Amazon Leads Top 10 Brands

Meanwhile Hindustan Lever continued to dominate the Top 10 Advertisers category.

IRS reinforces print as a strong medium of marketing: Veejay Nakra, Mahindra & Mahindra Ltd

Veejay Nakra, Chief of Sales & Marketing – Automotive Division, Mahindra & Mahindra Ltd. feels print will continue to be one of the largest medium on...

Marketers favour movie stars when it comes to brand building: Indranil Das Blah

Though cricket might be a rage and huge money spinner, marketers are still skewed in favour of movie stars when it comes to brand building, says Indra...

Colgate 3rd Quarter Results: Net Sales up 19% on Adjusted Basis, Net Profit up 34%

Reported Net Profit after tax for the quarter was Rs.170.6 crores, a 34% increase over Q3 of the previous year.

GC: 5 ways to use data to befriend millennials--Ganga Ganapathi

Millennials might be the best understood generation ever. It's up to marketers to decide whether they continue to hope for success using superficial d...

Zicom Electronic Security Systems Launches Vehicle Passenger Safety Solution– Street Smart.

Apart from the basic features of tracking; this safety solution prevents any danger to oneself and personal vehicle, while travelling.

Dream11 Appoints Vikrant Mudaliar as Chief Marketing Officer

Vikrant will be responsible for driving Dream11’s marketing and brand strategy, and further strengthen its leadership position in the online Sports Ga...

Amrit Ahuja starts her new innings at Facebook India

Prior to joining Facebook, Ahuja served a two decade long stint with 20:20 MSL