Here's what Sonal Dabral's Famous Famous Life Looks Like

Sonal Dabral, Group CCO and Vice Chairman, Ogilvy India, has been featured in The One Show's 'Be Famous Famous' to promote the awards show

What is Milind Soman's daily #7HourMarathon? Find out...

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Dentsu One re-imagines future with new campaign for Honda City’s 20 years in India

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

Iconic duo Ramesh and Suresh are back, this time in a 3D world

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

Big Bazaar launches mobile game to promote its ‘Sabse Saste 5 Din’ property

Designed and executed by L&K Saatchi & Saatchi, Big Bazaar’s ‘Deal Skyfall – Sabse Saste 5 Din’ game is set to revolutionise the shopping experience i...

Hotstar suggests the Best Ways to #QuitInStyle

Taglined ‘Dare. Don’t Stay There’, the campaign showcases unconventional ways to bid adieu to your existing jobs and join the Hotstar tech team

Guest Column: Understanding the science behind virality: Anirudh Pandita, Founder, Pocket Aces

Brands have discovered the immense potential videos hold in today’s socially connected world and organic video virality has become every marketer’s dr...

e4mChillout: Vikas Mehta, CEO of PointNine Lintas, loves adventure and lazy days in equal measure!

Vikas Mehta, CEO, PointNine Lintas, confesses that given the chance he can vegetate for days and that meditation for him means going for a swim

e4mrecap: The week that was

We list a few important stories that you may have missed in the week gone by

e4mrecap: The week that was

We list a few important stories that you may have missed in the week gone by