DAN wins ITC’s consolidated digital account

The mandate is said to be in the region of Rs 60 crores and includes search engine, social media, digital creatives and all other verticals

The Womb's scientific campaign for Axis Mutual Fund will help sort your finances

The Womb, as part of an Investor education initiative for Axis Mutual Funds conducted a scientific experiment to prove how ELSS, unlike other tax savi...

Idea 4G latest campaign garners 2.6 million views on YouTube

Idea Cellular’s latest brand campaign “A video can change your life” focuses on the transformative role of Idea 4G via the medium of videos

Happy mcgarrybowen stresses on road safety with #PehniKya for Maruti Suzuki

Maruti Suzuki India, nation’s leading passenger vehicle manufacturer, recently rolled out a nationwide social campaign – #PehniKya? The Company aims t...

Guest Column: Five steps to unlock the power of customer data - Prabhu Kannan, Epsilon

Is individual online data key to improving the customer experience?Answering that and enumerating five steps that would unlock the power of individual...

e4m Chillout: MediaCom's Debraj Tripathy's weekends are all about food and family!

Tripathy plans fun activities for his family as he unwinds over the weekends

e4mrecap: The Week That Was

A quick recap of some of the most important stories that you may have missed in the week gone by