Shalini Rao to lead Strategic Planning for Horlicks at FCB Ulka

She comes with close to two and a half decades of rich marketing experience across some of India’s most iconic FMCG brands

Virat Kohli replaces Shah Rukh Khan as most valuable celebrity brand: Duff & Phelps report

In the 2017 report titled Rise of the Millennials: India’s Most Valuable Celebrity Brands, Virat Kohli has replaced Shah Rukh Khan as India’s top-rank...

IndiaFirst Life Insurance launches their new campaign – ‘Because Life is full of Certainties’

This branding exercise is aimed at increasing brand awareness and having our products be included in the consideration set of our audiences

We will re-script marketing approaches for our clients: Sudipto Roy, Mindshare

Mindshare, the global media agency network that is part of WPP, appointed Sudipto Roy Managing Director for AAR (APAC, Africa, Middle East, Turkey, an...

Guest Column - Controlling Advertising Wastage: Story of Null Spots

In a recent presentation with a large media spender, one of our slides took everyone by storm. A couple of weeks later, another client requested us to...

There is no set formula to creating viral content: Rishi Pratim Mukherjee, Co-founder and COO, Scoopwhoop

Rishi Pratim Mukherjee of Scoopwhoop on revolutionising trends in digital content consumption

Politweets: #GujaratElections creates a stir on Twitter

#GujaratElections picks up on Twitter with over 1.9 million mentions

OgilvyRED Consulting comes to India

Ogilvy India's digital transformation consultancy to focus on change for brands, growth and innovation

Twitter announces more functionality to improve customer engagements

Back in April Twitter announced the Account Activity API in beta and added new features to facilitate customer engagements in Direct Messages

Gozoop wins integrated marketing mandate for GNC India

Gozoop one of India’s leading integrated communication agency has won GNC India account, following a multi-agency pitch