Saregama hits all the right notes with first campaign for Carvaan

Vikram Mehra, Managing Director, Saregama India, opened up about the genesis of Carvaan, the trigger behind the brand’s first ever campaign and their...

India at number 4 in Top 10 contributors to global ad spend growth 2017-2020: Zenith report

Forecast is that there will be 20.4 % growth in internet advertising in India in 2018, compared to 8.4% growth for the market as a whole. By 2020, int...

PC Chandra Jewellers celebrates motherhood with a new wedding campaign

As a tribute to this truly special bond PC Chandra Jewellers and Bates CHI&Partners have developed the new wedding campaignthat celebrates this relati...

Purpose equally important for organisations and individuals: Rahul Agarwal, CEO & MD, Lenovo India

Rahul Agarwal in conversation with InMobi's Vasuta Agarwal at the e4m Conclave South said that purposeful brands lead to sustainable businesses

Unilever shifts global communications planning to Mindshare from PHD

Incidentally, PHD had won the global communications planning account from Mindshare in 2012 after a competitive review

On National Pollution Control Day, Truebil encouraged employees to cycle to work

Plans to repeat this campaign every year to create awareness for increasing carbon emissions

Tinu Cherian of Ola to Lead Corp Comm at Harman India

Cherian will be joining as Senior Manager Corporate Communications at Harman India and will be leading all external and internal communications

Ness Appoints New President and Global Chief Delivery Officer

Ness Digital Engineering has appointed technology veteran Vinay Rajadhyaksha to President and Global Chief Delivery Officer

RCom to sell its DTH wing Big TV to Pantel Technologies, Veecon Media & Television

Reliance Communication, led by Anil Ambani, will sell its DTH arm to Pantel Technologies and Veecon Media & Television