Mindshare swept Maddies in 2016, who will it be this year?

A total of 37 metals were given away along with 3 Hall of Fame Awards at last year’s edition of exchange4media’s mobile marketing awards. With tougher...

Building lasting brands is about romancing with risk: Dr A Velumani, Thyrocare

At the recently held exchange4media-BW Applause Conclave & Awards 2017, Dr. A Velumani, Chairman, Thyrocare Technologies spoke about the importance of...

MY FM pays a tribute on Amitabh Bachchan’s 75th birthday

The station composed and produced a special song “A se Amitabh”, which features 75 RJs across 30 stations dressed up in various avtaars of the superst...

iCubesWire bags digital mandate for Printronix

The responsibilities include managing digital media and creative mandate for Printronix

Hathway and YuppTV join hands to change digital entertainment consumption

Hathway will provide all high speed fibre broadband subscribers YuppTV subscription as part of the monthly plans

ALTBalaji releases Bose Dead/Alive original soundtrack for streaming

The title track is available for streaming on websitesHungama, Gaana and Saavn

Havells launches new ad campaign to showcase latest offerings in its lighting portfolio

Conceptualized by Mullen Lintas Delhi, the campaign highlights unique features and benefits of the new products

After Michael Jackson’s death and Trump election, Las Vegas shooting recorded saddest day on Twitter

Twitter, a credible news platform today, is one of the most sought after medium to vent out one’s emotion with regard to any tragic or joyous event

20,000 McCann Worldgroup employees take to the streets to discover consumer truths

This new “Truth About Street” study will involve roughly 20,000 McCann Worldgroup employees in more than 100 countries

Epsilon India will be a driver of growth and relevance for Epsilon globally: Ashish Sinha

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intellig...

We aim to challenge conventions by offering quality products that are highly affordable: Parminder Datt, Alcis

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving stre...

The event industry is completely focused on ‘India’, and ignorant of ‘Bharat’: Anirban Das Blah, Founder, Kwan

Blah was one of the many esteemed speakers at the exchange4media BW Applause Awards held on October 6, 2017 in Mumbai

COMIO to spend 50 per cent of budget on marketing

The company aims to gain 12 per cent market share in the mid-segment by 2020 and an overall market share of 5-6 per cent in the smartphone segment

Marketing your way to millennials' hearts

At the exchange4media BW APPLAUSE Conclave & Awards 2017, experts came together to discuss what millennials expect from brands and brand experiences

IGNORE: Building Lasting Brands Is About Romancing With Risk: Dr A Velumani, Thyrocare

At the recently held exchange4media-BW Applause Conclave & Awards 2017, Dr. A Velumani, Chairman, Thyrocare Technologies Ltd spoke about the importanc...