Guest Column: The success mantra for an Integrated Approach: Abhilash Mathew, Kestone

The new avatar of campaigns today is a well-designed combination of traditional offline, print and new-age digital activities. This approach has led t...

Lodestar tipped to win Rs 500 crore Marico media account

Madison Media is the current incumbent. Marico is a leading consumer products group in the global beauty and wellness space.

Britannia campaign celebrates 40 years of TN’s love for Milk Bikis

Consumers to share their stories and experiences related to Milk Bikis, and win a chance to feature on the biscuit pack

e4mChillout: Isobar India’s Gopa Kumar finds weekend solace in pets, Netflix and reading

For Gopa Kumar, EVP at Isobar India, weekends are all about Netflix, playing with his pets and burying his nose in a thought-provoking non-fiction boo...

ZEEL acquires 9X Media for Rs 160 crore

ZEEL acquires 9X Media, INX Media for Rs 160 cr; also acquires balance 26% in Zee Turner for Rs 2.6 lakh

Wizcraft, Laqshya, BOI Media, Mindshare emerge big winners at e4m-BW Applause Awards 2017

These awards recognise and honour the quality work experiential agencies are producing in the space of events and experiential marketing across all 35...

OnePlus all set to woo millennials with‘Never Settle’ Diwali campaign

OnePlus Diwali Dash video is a refreshing take on India’s biggest festival as seen by millennials

e4mrecap: The Week That Was

A quick recap of some of the most important stories that you may have missed in the week gone by

Thomas Cook’s quirky campaign urges you to take a holiday

To boost travel and holiday bookings, Thomas Cook India has launched the ‘Grand India Holiday Sale’ (GIHS) campaign

ASCI dismisses HUL complaints against Emami’s Fair and Handsome Facewashes

The complaints filed by HUL with ASCI against the two face wash brands of Fair and Handsome, was personally reviewed by Justice Shah at a meeting atte...