Mindshare Content+ and Pocket Aces collaborate with Kurkure to create oddball sitcom web series

This is the first of its kind bespoke series created on Kurkure’s brand philosophy, “Khul Jaaye Toh Family Bann Jaaye”

Avinash Mudaliar joins Network18 Digital as Chief Product Officer

Mudaliar holds over 16 years’ experience across media including digital, print and radio

Impact of TV unmatched; digital, in fact, will complement TV: Raj Nayak

I don’t think the impact of TV can be matched with any other medium, says Raj Nayak of Viacom 18

McCann Worldgroup India wins highest honor at D&AD Impact for India

The Black Pencil was awarded to the campaign titled Immunity Charm done for Afghanistan Minsitry of Public Health

The Hindu Business Line e-paper introduces digital subscription

In order to keep up with the competition The Hindu’s business newspaper, Business Line has introduced digital subscription in the form of PayWall

Nostalgia marketing works on millennials: Kantar IMRB thought paper

‘The Early Millennials-Coming of Age’ paper says that early millennials are today’s biggest influencers

Media ACE’17: Sam Balsara suggests better symbiotic relations between industry and media planners

With the topic being simplicity of the media game at exchange4media’s 3rd edition of the Media ACE Awards, the need for simpler measurement tools and...

The biggest challenge is to reinvent Bigg Boss every year: Raj Nayak, CEO, Colors

The brand custodians were excited and enthusiastic about their association with Bigg Boss at a press conference held in Mumbai on Tuesday evening. The...

Eight people are combating the fake news issue in a country with 1.3 billion people, Pratik Sinha, co-founder, Alt News

Pratik Sinha, in partnership with the administrator of the ‘Unofficial Subramanian Swamy’ Facebook page (also co-founder of Alt News) and another anon...

India is the most important market in overseas business for OPPO: Will Yang, Brand Director, OPPO

At the launch of the "red" edition of OPPO F3 this Diwali, we had a quick conversation with Will Yang, Brand Director, OPPO, about how they are lookin...

Dentsu Aegis Network launches Amplifi in India

Amplifi is the media investment arm of The Dentsu Aegis Network, comprising four specialisations – Investment Management, Global Media Partnerships, A...