Healthy Onam ad spends spell hope for Navratri and Diwali

The Kerala advertising industry saw an increase of 10% in the overall festive ad spend this year

ISA elects Sunil Kataria as Chairman

Kataria has led the Society in the past year to newer heights drawing support from his colleagues in the Executive Council, members and all fraternity...

This festive season, Flipkart and Amazon India indulge in advertising blitz

Both e-commerce majors have been prominent in the Broadcast Audience Research Council (BARC) Top 10 Brands list for the last three weeks

Akila Urankar to streamline INS, improve relationship with ad agencies, govt

Urankar has been elected as the President of The Indian Newspaper Society (INS) for the year 2017-18

Former Times OOH President Arghya Chakraborty joins Star TV

He is expected to take over responsibilities as Sales Head of the entertainment division at Star TV

Our customers are our celebrities: Subramanya Sharma, Cleartrip

Subramanya Sharma, CMO and Head of Products, Cleartrip, talks about the company’s expansion strategy, how its last campaign fared and why it doesn’t b...

Guest Column: How will Indian millennials shape the course of real estate in future?

Gen Next is knowledge-driven, tech-savvy and influenced by realities like infrastructural development, traffic congestion, crime and security rates an...

CLA's Baaash Digital appoints Ankush Sohoni as COO

Creativeland Asia Group launched Baaash Digital on June 1 this year to create and establish a dynamic ecosystem for the evolving everyday content need...

Mass personalisation will be the key to winning customer confidence: Vikas Katoch, CEO, Adomantra

The online video industry grew by a whopping 200% in 2016 and the CEO of Adomantra is making hay while the sun shines by being present in 190 countrie...

Puma to focus on data driven marketing to increase profitability: Debosmita Majumdar, Head of Marketing, Puma India

Majumdar spoke to us about Puma’s plans this festive season, how they plan to improve sales and why India is important to them

Oman Tourism launches global advertising campaign

The campaign will utilize national media channels such as TV, paid search, online display, key digital sponsorships, social media platforms and online...

VOOT bags IBC2017 Innovation Award for content distribution

The digital streaming platform was the only online video service that was shortlisted for the awards, along with other leading organisations, amongst...