Fortis Healthcare awards its digital mandate to RankHigher

RankHigher was given the digital marketing mandate for all verticals of the brand Fortis after a multi-agency selection process

BARC Week 36: Star Bharat takes second spot in Hindi GEC overall, also in the top 5 in both urban and rural market

Star Bharat’s hold over urban (fifth) and rural (second) Hindi GEC category helped it climb to second spot in the overall Hindi GEC

Zee Entertainment names Genesis Burson-Marsteller communications partner

The agency will manage public relations for the content company, including its corporate brand, broadcast and non-broadcast businesses.

Book My Show integrates with WhatsApp, participates in its business pilot

BMS users to now receive a message on the app with the confirmation text or a M-ticket QR Code

Zee TV to unveil its new look on October 15

Zee TV’s new look will be presented to masses at the Zee Rishtey Awards 2017, which will be telecast on October 15

Vikram Sakhuja, Group CEO, Madison Communications elected as President of The Advertising Club

Vikram Sakhuja, Group CEO, Madison Communications elected as President of The Advertising Club

Scarecrow bags creative and digital mandate for Skechers

The first leg of the campaign comprising a film and digital activation is already underway

ASCI board elects Abanti Sankaranarayanan as the new Chairman

Sankaranarayanan was unanimously elected to this new post at a meeting held on Thursday

Akila Urankar tipped to be new President of INS

Urankar will be replacing Somesh Mishra of Rashtradoot Saptahik, who was elected President of INS for 2016-17

Agencies that are well-embedded in the digital system are poised to grow: Saurabh Kumar, Director - Envigo Digital

A chat with Saurabh Kumar, Director - Envigo Digital on trends across the digital marketing sector and the new age tools for better ROI.

Suo-moto action led to 65% increase in ads under ASCI scanner

The Advertising Standards Council of India (ASCI) deliberated on 2,300 advertisements in 2016-2017

Ensuring compliance from small, unknown players is a challenge: Abanti Sankaranarayanan, ASCI Chairperson

exchange4media caught up with the new chairperson of the Advertising Standards Council of India on the sidelines of the 31st ASCI Annual General Meeti...

Guest Column: New trends in digital advertising: Umang Mathur, Founder and CEO, i Media Networks

Digital Advertising wave has hit the country and has hit it hard, but instead of doing damages, it has changed the outlook of advertising today

New campaign a conscious call to move away from emotional genres that most ads adopt: Aarti Iyer, Head of Marketing, Unibic Foods

The premium cookie brand believes in strong product awareness and innovative marketing plans to move its way up the ladder

Virat Kohli turns down multi-crore soft drink deal; sets healthy example for millions

Team India skipper says he will not endorse what he does not consume. Are film stars listening?

Nazara Games brings alive immersive in-game VOOT Kids experience with 'Chhota Bheem Speed Racing'

With over 2500 hours of kids’ content, close to 900 videos and 135+ characters like Motu Patlu, Shiva, Pokemon, Peppa Pig, Dora, Mr. Bean and many mor...

Epic channel rises up to no. 3 in the infotainment space

As per latest BARC data for Week 36, EPIC has steadily risen to being number three in the infotainment genre (megacities, NCCS AB), bettering its numb...

Living Foodz launches an offbeat travel show with Rocky & Mayur

Rocky C Mayur’s Offbeat Australia’, which will air on Living Foodz, starting September