Birla Gold Cement appoints BBH as its creative agency

Releases latest film with the Patna Pirates Releases latest film with the Patna Pirates

Viaan Industries appoints DAN's Columbus India to handle digital duties for chasebid.com and MatchIPL

The assignment will involve using Columbus India expertise in the digital ecosystem for customer acquisition, demand generation, digital media and rea...

Marico names VML India digital creative agency for Parachute Advansed Hair Oil

VML India will lead the digital and social strategy for the entire portfolio, with an aim to create differentiated conversations with the sub-segments...

Instagram empowers advertisers for better engagement through 'stories'

With a bunch of new creative tools, Instagram promises advertisers and users a seamless and cohesive campaign

Ashish Bhasin appointed as MRUC Chairman

MRUC Board of Governors unanimously elect Ashish Bhasin, Chairman & CEO, South Asia, Dentsu Aegis Network (DAN) as the new Chairman of MRUC. He takes...

Coca Cola's Debabrata Mukherjee tipped to be new ABC Chairman

He will replace I Venkat, Director, Eenadu, who was unanimously elected as Chairman of Audit Bureau of Circulation last year

Build amazing products and everything else will come: Rajan Anandan, Google

Rajan Anandan, Vice President, South East Asia and India, Google, said that a technology brand first prioritises on scale and its products and that mo...

Guest Column: AI driven virtual digital assistance will revolutionise online and offline shopping: Fynd CEO, Harsh Shah

Adopting visual search tools for consumers will be inevitable for the online retail sector to realise their ultimate goal - Sale

HDFC Bank is India’s most valuable brand, fourth year in a row: BrandZ™ Top 50 Most Valuable Indian Brands 2017

The study by WPP and Kantar Millward Brown also noticed that international brands like Amazon and Uber have understood Indian sensibilities better tha...

Sir Martin Sorrell keeps his promise to Jack Dorsey, joins Twitter

The WPP CEO and Founder posted for the first time on Wednesday, September 13

Abanti Sankaranarayanan expected to be new Chairman of ASCI

She would be taking over from current ASCI Chairman, Srinivasan K. Swamy, chairman and managing director, RK Swamy BBDO

How AdRBT format gains share of wallet with 70 mn reach and 500 mn impressions monthly

With multiple implementations of this service worldwide, AdVoice has become a mobile audio ad network with the largest consumer reach in AdRBT format...

Firstpost announces its first web show, 9 Months

The web show is presented by Tata Salt, co-sponsored by Godrej Nature’s basket and Thryocare and Cloud Nine as knowledge partner