Publicis appoints two new VPs for Account Management and a Creative Director for Delhi

Krishnendu Paul and Amitabh Sreedharan are Vice Presidents- Account Management while Prateek Suri is Creative Director

dentsu X India ropes in Roopam Garg as Chief Client Officer

Garg brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London

DDB Mudra Group wins creative mandate for PUMA

The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South

Sai Estate Consultants partners with Alchemist

Alchemist’s Clay will be tasked with giving this aggressive marketing communication and Earned Media campaign the necessary focus, with real-time anal...

Flashed Yesterday: Bobby Ghosh quits as Editor-In-Chief of Hindustan Times

Bobby Ghosh, Editor-In-Chief of the Hindustan Times has put down his papers as he would be returning to New York

Top five ads going viral this season

Among the spate of ads that recently hit social media , ad campaigns from HUL, Quaker Oats, Badshah Masala, Big Bazaar and D’décor got people talking

Disney Channel broke Nick’s tradition of leading kids genre @BARC Week 35

Disney Channel ousted Nick from top spot in the kid’s genre by garnering 97.8 million impressions according to BARC data for Week 35 (August 25-Septem...

Experiential marketing needs to shift from tactical to strategic—Vikram Sakhuja, CEO, Madison

With the growth of digital, traditional marketing approaches have taken a back seat. There is far greater choice and far little discrimination betwee...

ABP News appoints Kunaal Bhardwaj as Head of Marketing

Prior to joining ABP News Network, Bhardwaj spent close to three years at DB Digital and lead the entire digital marketing effort for goes public; plans to take business to the next level

Spends almost INR 50 crores on marketing per year, says Murugavel Janakiraman, Founder and Managing Director,

With Jukebox we want to give users a more immersive experience: Aditya Kuber, BookMyShow

BookMyShow is known for its quick services to book tickets for various events or movies but with the addition of a new feature ‘Jukebox’ it is offerin...

It’s time we start creating and marketing content on mental health: Harsh Songra, Founder, MyChildApp

Songra reflects on the importance of content marketing to raise awareness on mental illnesses

Philips unveils its latest campaign ‘right light future bright’ featuring actor Ranbir Kapoor

The campaign aims to highlight the effects of using wrong light on performance of people whether at home or offices. The ad film adheres to the brand’...

Ragini MMS Returns- this time on ALTBalaji

The trailer of Ragini MMS Returns will be out on September 14

Creativeland Asia wins silver at CLIO awards for #UnitedByHalf

Creativeland Asia, one of the leading independent communication companies, won a Silver at the CLIO Fashion & Beauty Awards (Social Good) for United C...

Planman Media hosts a Power Brands Mumbai Summit

The event also saw the launch of the first ever ‘Power Brands Glam Bollywood Awards’