Amazon.in launches #KaroMilkeTayyari campaign for upcoming festive season

The campaign encapsulates the spirit and joy of preparing for the festive season with loved ones

Guest Column: Staying 'social' with customer service: Anupam Vasudev, CMO, Aircel

Anupam Vasudev, CMO at Aircel, highlights few ideas that can help brands transform their customer service into an amazing customer experience on socia...

Danone's big India bet: 10 new products lined-up: Rodrigo Lima, MD

The MD of Danone India spoke about the company’s ‘One planet, One Health Mission,’ and their marketing strategy based on India’s dynamic and vibrant m...

ICMA 2017: Content marketing - Building brand image or driving conversion?

At the recently held Content JAM by exchange4media, experts discussed how marketing plays a role in building brand image or driving conversion

Our overall focus is on making customised content for our digital assets: Lluis Ruiz Ribot, CMO, KFC India

Lluis Ruiz Ribot, CMO, KFC India, on the motive behind the new One-Click Button service that makes food ordering quick, easy and hassle-free

It is important to pre-empt the needs of customers: Ambarish Gupta, Knowlarity

In an interview with e4m, Ambarish Gupta, CEO, and Founder - Knowlarity Communications spoke about how cloud technology has revolutionised customer en...

Nestle MAGGI Hotheads #untrends on Twitter

The campaign urged consumers to break free from popular trends and display their original, unique selves

ZEEL's &Prive HD to enter Rs 450-600 crore English movie category on September 24

Zee Entertainment Enterprises Limited prepares the launch of its premium HD English movie offering, &Privé HD with an exhaustive marketing plan touchi...

On Maj. Gen RK Malhotra's birth anniversary, GCTC gathers new momentum against terrorism

The defence fraternity on Saturday remembered Late Major General Raj Krishan Malhotra on his birth anniversary