Axis My India partners with TAM India

This is in order to launch one of the world's largest consumer insight platforms to help increase ROI

Ashok Leyland appoints ADK- Fortune as creative agency

The account will be handled out of the agency’s Gurgaon office

What you see is what you get says new TVC by

360-degree campaign focuses on the importance of verified information while buying a house

RTB House enters India; appoints Criteo's Kshitiz Randhir Shori as Country Manager

The company's expansion into India comes close on the heels of a record-breaking 2016

DAN launches CLab, a data driven Celebrity Endorsement and Sports Marketing agency

CLab will deliver solutions that range from brand endorsements, brand integrations, property and content creation to digital associations and sports m...

Star Sports launches TVC ahead of India vs. Australia ODI Series

The upcoming India v Australia ODI and T20 lineup promises to be the most anticipated series of the season

MEC and Maxus will become WAVEMAKER

The brand will go live locally as the merger completes in each country, to be finalised by January 2018

LinkedIn launches native advertising network

This new initiative is aimed at advertisers who want to expand their reach beyond LinkedIn newsfeed

63% Indian exporters depend on digital to increase revenue: Survey

The Future of Business Survey - an ongoing collaboration between Facebook, the OECD and the World Bank – provides interesting insights on small busine...

Universal Music India appoints Preeti Nayyar as Vice President

Preeti Nayyar aims to rapidly scale business at Universal as VP, New Business Development

We have filed almost three dozen copyright cases against our competitors: K Madhavan, MD of Peps

The mattress company plans to innovate more in order to avoid the replication of its marketing activities by other players

Twitter tributes pour in for #GauriLankeshMurder, journalists show solidarity

As Gauri Lankesh’s murder mystery kept the media fraternity on high alert, those in the industry took to Twitter to express their grief and said that...

Former Dentsu India chief to answer queries on e4m's 'Ask The Doctor'

Get your professional doubts cleared by an industry expert in our new section

ICMA 2017: A look at excellent experiential content marketing by brands

Brands like Kurkure, Paytm and Quaker Oats took experiential marketing to another level by establishing a sweet connect with the consumers and thereby...

Is Facebook's new video property an advertising goldmine?

Facebook Watch goes live in the US bringing TV style long-form content to the platform. How long before it comes to India?

CLA appoints Kunal Chakravarty to lead Mumbai branch

In his last assignment, he was the Senior Vice President at Contract India where he led the integrated marketing communications business for the agenc...

Nation-wide outpour of shock and condemnation on the slaying of senior journalist Gauri Lankesh

Members of the press and citizens across the country organise protests demanding justice following the murder of Gauri Lankesh

Akshay Kumar-HUL ask users to choose #SahiAyurved in new ad

The ad features Akshay Kumar, the brand ambassador for Lever Ayush

Marketing has become far more challenging in a multi-channel, multi screen world: Matt Brocklehurst, Google

The programmatic base is comparatively small In India but it is surely growing at an exponential rate, Matt Brocklehurst, Programmatic & Platforms Mar...

Killing of journalist Gauri Lankesh raises questions on freedom of press

As the nation mourns the death of Gauri Lankesh, we take a look at similar cases of attack on the scribes in the past

Sunil Kataria named leader of the Indian delegation to Ad Asia 2017, Bali

The Advertising Council of India (ACI) & The Advertising Club has announced the appointment of Kataria as the head of Indian delegation.

Spectranet rebrands to 'Spectra'

The company becomes first Indian Service Provider (ISP) to benchmark 100 Mbps speed across its offerings.