Meltwater acquires Algo to strengthen its media intelligence platform

Sixth deal from Meltwater in ongoing M&A spree adds Stanford and Carnegie Mellon data science focused Ph.D.s to team, building AI-driven competitive e...

Happy mcgarrybowen appoints Rajesh Mani as ECD, Kunal Madhavdas as Sr. VP

The new hires mark a distinct upsurge in direction and ambition from Happy mcgarrybowen on its tenth anniversary

And the IPL media rights go to…

As the bidding for the IPL rights is scheduled to open today, we take a look at the speculations on the amount BCCI can procure from the auction and t...

Guest Column: The importance of competitor mapping: Vivek Singh, Co-founder, Adby Ventures

Vivek Singh, Co-founder of Adby Ventures, delves into how competitive mapping technologies are enabling marketers to look at all their competition ads...

Amazon.in is now the one-stop-shop for third-party product launches

Over the last two years Amazon.in has doubled the number of third-party product launches and hopes to once again double the number of brands in 2017

Consumers today expect a seamless customer experience: Prashant Mehta, SapientRazorfish

Revolutionary innovations around the Internet of Things (IoT) are expected to redefine the way digital payment services are being offered to customers...

How Business Intelligence helped in better marketing and effective ROIs for Mondelez India

Artificial Intelligence still has a long way to go in India, according to Sachin Pendse, Global Data Modeling, Architect and Reporting Hub lead – Data...

ICMA 2017: Social media tools and influencer marketing made for a compelling annual content marketing plan for brands

Castrol Activ Scooter, ICICI Lombard and Mother Dairy Ice Creams’s annual plans hit the right spot for online consumers

‘The Kapil Sharma Show’ goes off air due to comedian’s ill health

Both the channel and the ace comedian Kapil Sharma have taken a joint decision to take the show off air for a month at least

PR Solution unveils Global Brand Guidelines for foreign partners

The guidelines comprise a set of corporate brand rules and regulations that detail the usage of corporate brand assets

94.3 Radio One completes a decade in style

The 10 year celebration has a multitude of chapters that will be revealed on air, in print and in the digital space

India Today Youth Fest is back in Delhi

Bollywood Stars Varun Dhawan, Kirti Sanon, Tanuj Virwani and Vivek Oberoi set to rock at India Today Mind Rocks 2017

ESPNcricinfo unveils 'Cricket's Biggest Fan Club on Earth' campaign

This is supported by a television commercial and a series of digital and on-ground initiatives

Fox Life to launch home decor show, 'Design HQ'

Interior designer Ashiesh Shah to take viewers inside the homes of Bollywood A-listers with the new show