e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week

Tonic Media unveils new identity; rebrands itself as 'Tonic Worldwide'

Tonic 2.0’s focal approach includes crafting ideas out of human-centric experiences

DDB Mudra Group appoints Deepak Nair as its first Chief Growth Officer

Nair will also manage the responsibilities of 22feet Tribal Worldwide as its Chief Executive Officer

Viacom's Ranjit Pathak joins 93.5 Red FM as National Programming Head

He has been the programming lead for some of the top shows such as MTV Love School, MTV Bakra, Roadies season 7, Emotional Atyachaar and Big Switch am...

Patrika News leads in video views on FB among news publishers in July: Vidooly data

Patrika News achieved 32.3 million views on its Facebook videos during the month of July

Vyoma Media invited to be part of PM Narendra Modi’s and NITI Aayog’s initiative, Champions of Change

Vyoma Media was the only company representing the DOOH community and technological advances being used in the sector

Preparation is half the battle won, says SBI Life in its new campaign, 'Hain Taiyyar Hum'

The integrated campaign, created by Leo Burnett Orchard, includes a TVC and a three-part web series, which will be launched shortly

Jaago Re 2.0 launches hard-hitting film on India's lack of a sporting culture

Tata Tea is hoping that a campaign that presents sports dropouts as ‘retired’ will help up the ante on the importance of sports within the academic sy...

Young students and milennials find creative solutions in HP’s two new TVCs

The TVCs are being aired across leading news and general entertainment channels along with amplification on various social platforms

BIBA Girls tackles body shaming across age groups in its latest digital film

The film is an extension of the ongoing 'Change' series of campaigns by the brand and urges us to take charge and do our bit in spreading body positiv...

Sanjay Mehta's weekends are the perfect blend of productivity and fun

The Jt. CEO of Mirum devours fluffy idlis, sleeps away the stress, watches movies and cools down over coffee on weekends

Guest Column: Why influencer marketing should be part of your marketing campaign: Sahil Chopra, CEO & Founder, iCubesWire

People are highly likely to opt for a brand based on the recommendations of an individual they respect and trust and brands could partner with influen...