Amrita TV bets big on Mohanlal's new show Lal Salaam

Hosted exclusively by south megastar Mohan Lal, The show being his small screen debut has created a huge buzz in the regional GEC space

Star seeks big ad rate hike for Ind-Aus series

For the India-Australia series starting on September 17, Star TV is looking for Rs 9.5 lakh for 10 seconds for ODI matches and Rs 11.75 lakh for T20 m...

Prega News partners with Spicejet to make air travel pleasant for pregnant women

As part of the collaboration, a Spicejet aircraft Boeing 737-800 Series has been wrapped with Prega News branding

Law & Kenneth Saatchi & Saatchi bags creative mandate for Bauli India

The agency’s Mumbai office will handle Bauli’s brand portfolio and nationwide launch across mainline and digital marketing communications

CNN International announces Nikhil Kumar as New Delhi Bureau Chief

Kumar will be responsible for the strategic planning of the network's multi-platform news coverage from India and the region

BARC Week 34: Zee Anmol leads GEC category collectively for fifth time in a row

In addition to leading the rural market, Zee Anmol's two shows 'Jamai Raja' and 'Kaala Teeka' also led the top 5 programs list in the rural market

DSPORT acquires exclusive India Broadcast Rights of the ICC World XI Tour of Pakistan

The ICC World XI will play three day and night T20 matches with reigning Champions Trophy winners Pakistan at Lahore’s Gaddafi stadium on September 12...

Paprika Idea Labs launches new Restaurant Branding & Influencer Marketing Wing

The newly created agency will be a first-of-its-kind outfit that will offer customized branding solutions depending on the campaign themes of the bran...

Asianet News Network acquires Tamil news digital platform, Newsfast

With this acquisition, ANN set to become one of South India’s most dominant vernacular video news destinations on digital

Zee TV elevates Azmat Jagmag as Marketing Head

She was earlier VP Marketing at Zee She was earlier VP Marketing at Zee

Radio City 91.1 FM-Lodestar UM create path-breaking innovation with 5000 Dabbawalas for Federal Bank

Dabbawalas delivered Federal Bank branded sweet boxes to 1.25 lakh people along with their lunch boxes at leading Corporate Houses across the length a...

Post 5pm ET Now becomes a development and economy channel

After gaining wide viewership and achieving profitability, ET Now changes its positioning, focuses on developments and economy of the nation post 5pm

Tushar Shah takes on larger responsibilities at Sony as Saurabh Yagnik gets new role

Yagnik was earlier EVP and Business Head for SPN’s English cluster of channels, a role that will now be handled by Tushar Shah

Ecommerce majors Flipkart and Amazon India enter BARC’s Top 10 Brands @Week 34

While ecommerce giants enter BARC’s Top 10 Brands, FMCG brand Dove Cream Bathing Bar rule the category

The role of performance KPIs in content marketing's $313 billion promise

Content marketing has traditionally been used as a brand building tool but with display advertising facing questions, is there another role for conten...

With Reliance joining in, we get more money to create more shows while riding on their distribution strength: Manav Sethi, CMO, ALTBalaji

Manav Sethi, Chief Marketing Officer, ALTBalaji on the OTT platform’s marketing strategy, partnerships and how the recent investment by Reliance will...

ICMA 2017: How brands aced content marketing in print

Brands like Dainik Jagran, Kelloggs Chocos and Dainik Bhaskar have woven content marketing into print expertly as they propagated meaningful societal...

Gromax and Scarecrow Communications set to change lives of Indian farmers

The new range of tractors promise to change ‘life ka track’ of Indian farmers

IndIAA Awards to be presented on September 8 in Mumbai

The jury has picked the winners in about 20 high spend categories