Local train-ed: MTR is now heavily focusing on millennials; restructures sales and marketing team

This year MTR has restructured its marketing and sales team to cater to the emerging digital need says Sunay Bhasin, CMO, MTR

ICMA 2017: How Girl Power infused fresh blood in these brands' marketing strategies

Nike, Star Plus and Sonata created sticky and memorable branded content by riding the waves of feminism

This is how @AmazonIN used Twitter to create awareness for the launch of OnePlus 5 and Nokia 6

Amazon’s OnePlus 5 video tweets received sixty one percent video view rate and over 10,000 retweets. Amazon’s Nokia 6 campaign has already received mo...

How social media increased BankBazaar's consumer engagement

BankBazaar has increased its marketing spends on digital by 15–20%

Drop in sales, Vivo and OPPO employees heading back to China?

Will Yang, Brand Director, OPPO India, spoke with exchange4media about company's plans to expand in India but industry sources suggest that the senior...

Magazine journalism: Existential threat or re-imagined future?

The speed of news generation and news consumption that digital media facilitates has made print a repository of second-hand information, with many opi...

GroupM announces Kartik Sharma as MD of 'NewCo'; T. Gangadhar to be Chairman, India & MD, Essence, North Asia

Sharma will report to GroupM South Asia CEO, CVL Srinivas and Tim Castree; Gangadhar will report into Kyoko Matsushita, CEO of Essence APAC

BBC Worldwide India ramps up production business with team re-organisation

Announces two personnel changes to up the ante of its production business here

Asianet News Digital's suvarnanews.tv registers 2000% year-on-year growth

As the language with the third highest internet adoption after Tamil and Hindi, Kannada has emerged as a significant growth opportunity

Viacom's Ranjit Pathak joins Red FM 93.5 as National Programming Head

Phatak who was leading the creative and strategic vision of MTV programming at Viacom will now lead the programming for Red FM network based out of Mu...

Madison Media wins back Bandhan Bank account

Madison Media had successfully launched the bank in August 2015 with a high-decibel TV, Print and Outdoor campaign

Harley-Davidson India appoints Peter MacKenzie as its managing director

As the new managing director of Harley-Davidson India Peter MacKenzie will manage Harley-Davidson India’s leadership team responsible for in-country s...

Future Group and Akshay Kumar’s Bengal Warriors rope in Rooter as the official fan engagement partner

The app will provide unique audience engagement opportunities and grow the fan base of Bengal Warriors

Scale of the campaign is similar to any FMCG product launch: Shantanu Gangane, Viu India

The Head of Marketing is expecting three to four times growth on OTT platform’s current numbers through its first 360-degree marketing campaign in Hin...

Guest Column: 3 myths to avoid when marketing to boomers+ and millennials: Stacey Hawes, President, Data Practice, Epsilon

With millennials being the most talked about target group, it is important marketers don’t lose sight of current generations that have tremendous spen...

FCB Ulka bags the creative duties of SBI Mutual Fund

The account was awarded to FCB Ulka following a multi- agency pitch