Six Inches Communication bags creative responsibilities for five new brands

The new accounts include B. Lab, Caressa Spa, Karcher India, QuikMart and Global Wellness Day

Denver ropes in Shah Rukh Khan as its brand ambassador

The actor will be seen endorsing Denver Deodorant in various marketing and promotional campaigns conceptualized by the Shop Advertising

DigitalF5 bags digital mandate of Mainland China & Oh! Calcutta

The responsibilities include search, content, social media planning and buying, and digital media buying partners with PeopleStrong for its digital HR transformation

PeopleStrong to digitize the employee life cycle on a single unified cloud platform named PeopleStrong Alt

What's common between Baba Ramdev, Trivago Guy and Steve Ballmer?

They have all been the ? ?face? ?of? ?their respective? ?brands, with Steve Ballmer and Baba Ramdev predecessing Abhinav Kumar, the Trivago Guy

Guest Column: Five best practices for content marketing: Vishal Gupta, co-founder & MD,

Instead of selling a brand to consumers, companies should focus on building a relationship and see how every piece of content either educates, empower...

Our focus is more towards ROI-driven digital campaigns: Harsh Shah, Co-Founder, Fynd

In conversation with Harsh Shah, Co-Founder, Fynd, on chat-bots, GST and Voice AI

Four OTT shows that have literally stirred over-the-top excitement

Inside Edge, What the Folks, Aisha-my virtual girlfriend and Dev DD have created immense buzz on YouTube and social media

Guest Column: Digital Ad Fraud, the biggest threat for marketers today: Sachin Uppal, CMO, Play Games24x7

Bot-driven traffic, pixel stuffing and other such tricks are outright fraud and make less than 50% of all online ads seen by a real human

When the CEO of a travel site decides to co-produce a Kangana Ranaut starrer...

An interview with Nishant Pitti, CEO and Co-founder of Easemytrip, where he tells us about how he came to co-produce a Kangana Ranaut film

Regional newspapers drive growth for print media in India: I Venkat, Director, Eenadu

Print industry in India will continue to witness positive growth and the vernacular press has broadly evolved to become the backbone of the industry,...

IOAA and AAAI will together implement a standard procedure for the OOH sector

They are hoping to bring stability to cashflows by empowering agencies, who can then put pressure on clients to pay on time, while making both agencie...

Kyoorius announces jury sessions for the 2017 Design Awards

Karen Welman will be the foreman of the jury Karen Welman will be the foreman of the jury

McCann Worldgroup the only agency from Indiato receive Shortlist at CLIO

The agency bagged six shortlists between Immunity Charm and World for All campaigns

Fastrack launches edgy digital teaser for its new collection, Get Fresh

Conceptualized by 22feet Tribal Worldwide, the digital film has been directed by Reema Sengupta of Catnip Productions

Twitter launches first-ever In Stream video sponsorship for a T20 cricket league

Fans can catch the best sixes, fall of wickets, Play of the Day and #HeroFanOfTheMatch videos on Twitter through an In-Stream Video Sponsorship partne...

Discovery pays tribute to the People's Princess on her 20th death anniversary

Special includes exclusive interviews, excerpts from Princess Di’s personal writings and also explores conspiracy theories surrounding her death

Jockey celebrates 141 years of legacy with unique pop-up museum

Pop-up museum to bring alive Jockey’s legacy from August 25-27 at The Courtyard - Phoenix Marketcity, Bangalore and in Mumbai from September 8-10, 201...