70% of marketing spends will be for activations and educating users: Pallav Jain, Head of Consumer Business, PayU India

LazyPay, a deferred online payment solution, has launched phase two of its brand campaign with the ‘Lazy Anthem’

Creativeland Asia gets Souvik Datta as ECD for Delhi-NCR branch

With an experience of over 17 years, Datta has worked with leading advertising firms such as Lowe Lintas, DDB Mudra Group, TBWA\India and Contract

Amazon India returns after brief hiatus to rule BARC's Top 10 Brands @Week 32

Amazon India regained hold over BARC’s Top 10 Brands for Week 32 (August 5–11). It moved up to fifth spot in the Top 10 Advertisers for the same week.

Our ads shall be youthful, light-veined and cheeky, unlike conventional bank ads: Federal Bank Deputy VP (Marketing & Investor Relations)

As Federal Bank lays out a 360-degree communication campaign to promote its flagship products, Rajanarayanan N tells us more about it

Anil S Nair inducted into Saatchi & Saatchi Global Leadership Team

The new team under the leadership of Magnus Djaba, Global President, Saatchi & Saatchi is looking at building the future of the Saatchi brand and its...

Chinese smartphone makers grow strong despite Indian govt. sending them notices over data theft concerns

According to the latest IDC report Xiaomi and Vivo have shown growth even after the application of GST. 28 million smartphones were shipped to India i...

Mobile publishers need to show unique value to advertisers: Morden Chen, Cheetah Mobile

We spoke to Morden Chen, GM (APAC Ad Sales) at Cheetah Mobile to understand more about the potential of the mobile platform for brand building

Zirca appoints Sidharth Gowda as Strategic Head

Gowda has earlier managed giant brands such as P&G, Mastercard and Diageo; he will report to Vikas Dadoo, ?VP - Content and Brand Solutions at Zirca D...

Hospitality expert agency Internet Moguls bags digital mandate of ITDC

Internet Moguls has bagged the mandate to grow the ITDC verticals and create awareness of the brand through digital media across the country