Vishal Sikka quits as Infosys MD and CEO with immediate effect

UB Pravin Rao has been appointed Interim Chief Executive Officer and Managing Director reporting to Sikka under the overall supervision and control of...

Impact PR appoints Prabhat Bhattacharya as COO

The role of the Chief Operating Officer has been created with the aim to link the corporate reputation chain

Vizeum wins media mandate for Bauli India

Vizeum, the full-service media agency from Dentsu Aegis Network, has bagged the media mandate for Bauli India Bakes & Sweets following a multi-agency...

Facebook introduces new way to buy in-stream video ads

Facebook has announced that the company is investing in an ecosystem of short and long-form video content.

BARC Week 32: Star Plus comes back to lead Hindi GEC urban market

Star Plus regained control over the urban market with 399 million impressions but none of its shows made it to the Top 5 programs

Chillout: It's badminton, music and Thai food for Neeraj Vyas

Neeraj Vyas, Sr. EVP & Business Head, Sony Max, Sony Max 2 and Sony Mix makes the most of his weekends by indulging in food, movies, music and preciou...

Asian Paints' brand ambassador Nawazuddin Siddiqui urges consumers to make the right choice

With a tagline like 'Choice Tarakki Ki,’ the film leaves a pertinent message about making progressive choices that leaves no room for compromise when...

Katrina Kaif oozes luxury and glamour in new TVC by Berger Paints India

The TVC aims to create a unique brand identity in the super premium interior emulsion category around luxury and glamour

'Ghar Aaiye Na' campaign by Big Bazaar expounds on 'home is where the heart is' adage

The campaign created by DDB Mudra West aims to increase awareness about the home décor and kitchen segment of Big Bazaar

BIG FM's music promise strikes a chord with listeners

The proposition of 'hit gaane honge zyaada, yeh hai BIG FM ka vaada' gains 3,89,000 views on social media

#DoorsOfIndia campaign by Tata Steel could open doors to conversation and engagement

The new #DoorsOfIndia campaign for the brand Pravesh by Tata Steel showcases an amalgamation of content, influencers and storytelling

e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week

Honda Jazz takes the webisode approach for its latest campaign

The brand has adapted this format to break the clutter in the over-saturated hatch-back car segment

TheVibe enters the world of branded campaigns by partnering with Castrol

Through its aesthetic first-person narration, the content creators aim to partner with leading brands for their upcoming series and features

TVF partners with Airtel to create internet's first LIVE reality show

The web-reality event will take place from Aug 18–20, featuring Jitendra Kumar, one of TVF’s most popular faces

Media Mantra celebrates five years with brand new logo and tagline

The rebranding marks new thinking, devising new ways of building brands and conceptualizing ways to counter new challenges