Let's Go Social bags creative duties for EcoGreen Energy, MediMantra and IRIS Resorts

Let’s Go Social is a specialized service digital agency providing services like social campaigns, data crunching, sales growth, digital footprints and...

Wieden+Kennedy Delhi wins creative duties for Dalmia Cement

The agency will work on strategic planning and creative duties of the brand as part of the mandate

PointNine Lintas appoints Asheesh Malhotra as Executive Director, GolinOpinion

Malhotra joins GolinOpinion from the Ogilvy group where he was President, Bates CHI&Partners heading their Mumbai and Delhi offices

Logicserve Digital certified as DoubleClick certified marketing partner

DoubleClick's Marketing Partner program by Google features digital marketing experts that have been carefully vetted to meet its rigorous qualificatio...

South Indian channels see a sharp rise in revenue through regional reality TV shows

New reality shows in regional languages attract viewers and TRPs thereby creating a majority of revenue for channels. Experts believe that when audien...

Ad Fraud in India could cost marketers USD 350 million

Mobile ad fraud in India is 2.4 times higher than the rest of the world

Creating consumer value addition should be your endgame: Rama Bijapurkar

Rama Bijapurkar, one of India’s most well-known management and marketing consultants, says that creating consumer value should be the holy grail for o...

IPL media rights auction sees 20 takers already

Around 20 companies such as Star India, SPN, Amazon Seller Services, Reliance Jio Digital Services, Twitter, Facebook, ESPN Digital Media (India), T...

Our edit meetings are led by data analysts: Rajiv Bansal, CDO & CEO, HT Digital Streams

In less than 60 days, Rajiv Bansal, Chief Digital Officer and CEO, HT Digital Streams has chalked out innovative strategies to build new engagement an...

It was important for us to make sure that we are the voice of positivity: Harrish Bhatia, CEO, MY FM

Harrish Bhatia, CEO of MY FM, says that they want to bring back the light hearted purposeful listening that radio always promised

Facebook announces updates for News Feed navigation to improve user experience

In a bid to improve user experience, Facebook plans to make changes to its news feed navigation. Over the last two months, it has tried to make the pl...

The changing face of marketing and its impact on talent acquisition...

At the HR Talent Acquisition Summit hosted by BW People, key people from various organisations spoke of how they keep themselves updated in the face o...

Music Broadcast continues to be in top 50 'India's Best Companies to Work for in 2017'

The list places Music Broadcast among the top 3 media firms and top 50 companies overall in India