Vivek Zhang steps down as CMO of Vivo India

In his role as CMO of Vivo India, Zhang played a critical role in the aggressive growth that Vivo India has witnessed in the last two years

Madison Media strengthens digital leadership team with two key appointments

Shobhit Gaur joins the agency as head of North Digital and Sandeep Prabhudesai as South Digital and Analytics lead

Indians lead the way in mobile banking: Avaya Survey

Customers in India more likely to use mobile banking apps than counterparts in UK, UAE and Australia, according to a survey from Avaya

Uber comes up with first integrated marketing campaign for India

Rolls out first-ever TVC in India with the tagline ‘Ise Apni Hi Gaadi Samjho’; campaign theme ‘Apnapan’ aims to drive everyday brand connect and relev...

Facebook cracks down on unintentional clicks

The social media giant is making new updates to its ad network which it says will reduce advertiser money spent on accidental clicks

Suzuki two-wheelers announces new communication partners

Happy mcgarrybowen has been roped in as the new creative agency, dentsu X as the media partner and MSL India as the public relations partner

GTPL Hathway reports Q1 FY18 PAT at Rs 14.8 crore, up 86% y-o-y

The year-over-year growth in standalone CATV total income stood at 25% for the quarter ended 30 June, 2017

Smt. Smriti Irani, Hon'ble Minister of Textiles and I&B, to be Chief Guest of Honor at Marquees 2017

Marquees 2017 will be held 11th August at Grand Hyatt Mumbai to be attended by CEOs CMOs, Agency heads and stalwarts from the advertising, marketing a...

We want this campaign to change behaviour and get more users on Uber: Sanjay Gupta, CMO, Uber India

Conceptualised by Taproot Dentsu, the TVC tries to tell customers to think of Uber as their own personal car. Experts think it is an opportunity lost...

GECs should create content that is more widespread: Neeraj Vyas, Business Head, Sony MAX

According to the Sr. EVP & Business Head, Sony Max, Sony Max 2 and Sony Mix, TV content in India is largely guided by the fact that 92–93% of the coun...

bindass lines up aggressive marketing for their new show 'Dil Buffering'

The homegrown youth entertainment channel gears up for a 360-degree approach with digital being the main focus, followed by print

Radio hoping for festive cheer after disappointing H1'2017

Most private FM players have seen drop in revenue in the opening quarters of 2017 due to various government policies including GST, RERA and more. Yet...

Ziox to pump Rs 100 cr in marketing, hires actor Sushant Singh Rajput

At an event held in Mumbai, Ziox mobiles announced Sushant Singh Rajput as their brand ambassador, Deepak Kabu, CEO of the company spoke about their m...

Ashwini Pable joins bluemarlin as Mettle Consultant Director - India & SEA

Pable will be responsible for strengthening bluemarlin’s position in the Indian market by securing strategic brand and innovation projects around Mett...

Makani wins creative duties for Panasonic smartphones

This will be the ad agency’s first foray in the telecom sector and they will execute plans for Panasonic’s latest smartphones ELUGA A3 and A3 Pro

5 PR lessons from Nitish Kumar and the Bihar Mahagathbandhan break away: Anup Sharma, Strategic Communications Consultant

There are some classic PR lessons to be learned from Nitish Kumar and you can do it by observing how he moves the pieces on his political chess board

News18.com now adds stock prices to its offerings

The digital platform ranks #3 in general news category, according to comScore Mobile Metrix – Desktop

Hike Messenger and V Creations partner to promote VIP2

The partnership brings Hike users VIP2 animated stickers and live filters

BookASmile to take over 17000 kids and special adults across 40 cities for Toilet-Ek Prem Katha

The special screenings will be organised across leading cinema chains on Saturday, August 12, 2017 in cities including Ludhiana, Udaipur, Indore, Sura...

NatGeo takes viewers inside the Indian Naval Academy

Show is a first time ever look into the making of the next generation of Naval Officers