DAN launches Merkle India, acquires Sokrati

Sokrati co-founder Anubhav Sonthalia will be the CEO of Merkle Sokrati and report to Vivek Bhargava, CEO of Performance, Dentsu Aegis Network India, a...

TRAI, Star India bicker before Madras HC regarding serving of written submissions

While the bench has directed Star India to serve its submissions by 5 p.m. today, TRAI will do the same tomorrow

HT Media appoints Sarabjit Singh Khurana as Chief Revenue Officer - English

Khurana was previously Hotstar’s Revenue Head. In his earlier association with HT Media, he was spearheading the circulation revenue department

BARC Week 29: Star Plus continues to dominate Hindi GEC

Star Plus maintained its hold over the Hindi GEC category and the urban market with 632 million impressions and 435 million impressions, respectively

Bharat Kapadia joins BrandAd Emedia Solutions Board

Kapadia brings in his rich experience of holding senior level positions with various media houses like Lokmat, Jagran 18, Divya Bhaskar group, and Chi...

Ashu Phakey elevated to COO, HT English Print Business

Phakey was previously HT Delhi’s Business Head Phakey was previously HT Delhi’s Business Head

With 320% jump in sponsorship revenue, PKL season 5 hits a new high

PKL will now be India’s biggest sports league with geographical representation across 11 states, 12 franchises and 138 matches across 13 weeks. The in...

Smart TVs and fitness trackers lead Consumer IoT market in India: WAT Insights

According to the WAT Consult study, however, the majority of IoT adoption in India stems from the Industrial IoT segment

Airtel Postpaid Promise leads BARC Top 10 Brands@Week 29

Airtel Postpaid Promise and Hindustan Lever make it to BARC’s top 10 Brand and Top 10 Advertiser respectively for Week 29

How Facebook Creative Shop fetched "Gone Girl campaign" a whopping 18 mn impressions

Ram Cobain, Creative Strategist of Facebook Creative Shop, speaks to exchange4media on the strategy and creative assets that helped the ‘Gone Girl cam...

App developers prefer iOS over Android as it is less complex: Yash Mishra, Founder, VoxWeb

In conversation with exchange4media, Mishra shares his views on issues faced by app developers in the country and his plans for VoxWeb

What makes fashion social network Roposo a Harvard case study

In conversation with exchange4media, Mayank Bhangadia, CEO & Co-founder, Roposo, talks about how the network has leveraged digital innovation thus red...

JCDecaux bags exclusive rights for luxury mall The Collection, UB City

With a footfall of 1.5lacs monthly, the Bengaluru-based mall has become the top destination for all things luxury

Sanjeev Kapoor-promoted Food Food Channel bolsters international operations with Amagi Cloud Platform

The channel launches its international feed for the US and Mauritius with a Scalable Cloud-Based Edge Playout Solution