The Social Street wins OOH business for Star India's entertainment channels

The agency manage all OOH activities including Life OK, Star Gold, Channel V, Star Movies, Star World, Star Jalsha, Star Pravah, Hotstar and a host of...

Nearly Rs 20,000 cr adex to get boost under GST

Some sectors will be able to advertise more within the same budgets allotted for advertising when the new tax regime comes into play

Lalitha Jewellery leads BARC's Top 10 Brands list @Week 23

Hindustan Lever retains top spot among BARC’s Top 10 Advertisers with 1,13,465 insertions

We expect to grow at minimum double the market rate in India: Steve King, CEO, Global, Publicis Media

Steve King, CEO, Publicis Media, on simplifying the agency’s structure, registering $7+ bn billings in new businesses, why AI is the most disruptive t...

M&E brands most confident about business growth followed by pharma-healthcare: Zenith survey

Zenith surveyed 158 key clients across the world to know advertiser confidence in category growth, contributing factors to business growth and how hug...

Hyperspace wins retail and visual merchandising mandate for SBI Life Insurance

The mandate was won in a multi-agency pitch that called for designing and implementation in various retail formats pan-India

Twitter gets lighter, faster, and easier to use

The changes will be rolled out across twitter.com, Twitter for iOS, Twitter for Android, TweetDeck and Twitter Lite in the next few days

Infosys appoints Inderpreet Sawhney as Group General Counsel

Also, Karmesh Vaswani has been appointed as the Global Head – Retail, CPG & Logistics (RCL) and Nitesh Banga as the Global Head of Manufacturing

Sun TV Network launches digital content platform, Sun NXT

Enables customers to watch their popular TV programmes in Tamil, Telugu, Malayalam and Kannada anytime and anywhere

Network18 Digital launches CricketNext app

Acquires 2.8 million unique visitors during India vs Bangladesh match, ICC Champions Trophy 2017

Sun TV Network enters partnership with Amagi

Amagi Media Labs will add Sun TV Network HD channels to its bouquet of channels offering targeted advertising solutions

We will continue to be No 1 as we are ahead on content: Arnab Goswami

Republic TV continues to lead the English News Genre fifth time in a row, as per BARC data for Week 23; Goswami credits it to their differentiated con...

Hathway adds 2 unique service categories under Hathway Special

Launches Play My Play which brings theatre to television and Hare Krsna, focused on eternal well-being; available at Rs 40 and Rs 25 per month, respec...

Earned media will drive paid and owned media: Jeffrey Dachis, Razorfish

The brands of the future will be built on authentic, advocacy-based messaging, which will then be amplified through owned and paid marketing, says Dac...

5 best practices of social media marketing: Zoe Cairns

Zoe Cairns, internationally acclaimed social media consultant, who will conduct a special workshop at IDMA 2017, shares the five best practices that b...

Tech Manch 2017: Experts discuss the art and science of marketing

Global experts from fields such as digital media, social media, and pure play marketing are part of the day-long event that combines knowledge seminar...