Guest column: 8 common misconceptions about outdoor advertising: Alok Gupta, Director, Graphisads

Gupta highlights some of the biggest advantages of OOH including price effectiveness and visibility

foodpanda unveils the man under the panda suit-it's SRK!

foodpanda launches the first TVC from the campaign with the superstar

WASH United-Happy mcgarrybowen break stigma surrounding menstruation

‘To bleed without Violence’ went viral with 7.5 million views, in addition to being shared by Bollywood superstar Akshay Kumar in just four days

Datsun launches #VoteForChange with Vinay Pathak

#VoteForChange campaign is a way for people to ‘declare independence’, particularly first-time car buyers, who have long experienced few choices in th...

Havmor takes consumer engagement a step further

‘The Coolest Summer Job’ campaign, designed by Prodigitz, invited ice-cream lovers to join Havmor as ‘Chief Tasting Officers’

Eros Now announces strategic partnership with Sachin Tendulkar-backed Smartron

All Smartron smartphones will now be available with the Eros Now app pre-installed

Sharing is caring, says new Ramzan campaign by Surf Excel

Surf Excel Pakistan’s Ramzan ad conceptualised by MullenLowe Group in association with Unilever South Asia has garnered more than 4 million views in 1...

UCWeb assigns media business to XPOSURE

The pitch process covered both the planning and buying aspects of the business and the mandate is effective immediately

Cheil SWA bags digital mandate for JK Helene Curtis' Park Avenue Premium Perfume & Beer Shampoo

The agency will handle digital marketing duties including social media management across multiple platforms, media buying and digital creatives

BankBazaar urged everyone to "#PlayYourPart" this Financial Literacy Week

#PlayYourPart strived to raise awareness about digital and paperless finance

I don't need weekends to chill out: Neena Das Gupta, Zirca

For a workaholic mother of two kids, Neena Das Gupta, CEO and Director of ZIRCA, a leading digital solutions company, is surprisingly zen thanks to he...

E4mrecap: The week that was

We recap the stories that made news in the week gone by