INCODA TV HD inks sales partnership deal with Aidem Ventures

INCODA TV HD in the underground metro railway premises of Kolkata reaches out to 1.50 cr spectators every month

First demonetisation, then RERA: How the OOH sector is grappling with a double blow

Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector

Digital ad fraud-the next big organised crime?

The need for transparency and protection for online advertising has never been more important than it is now

ASCI introduces ‘Independent Review Process’ to overall complaints procedure

Appoints Justice Mukul Mudgal (Retd. Chief Justice of State, Punjab and Haryana) as Chairman for all Independent Review Process cases; appoints Dr. CB...

GM could not innovate for the Indian market, say branding experts

The companyhad been performing poorly in India and held less than one percent share of India’s car market

MullenLowe Lintas Group promotes Ameer Ismail to President, GolinOpinion

GolinOpinion manages the PR mandate for some leading global and Indian companies and brands

Content, communication, commerce & context are driving digital transformation: Dr. Jai Menon, HT Media

Dr. JaiMenon, Group Director, Technology, HT Media, shares key insights into the digital transformation of the media giant

Brands are not built through advertising; it takes servicing and more: Amit Sharma, CEO, ShopX

Amit Sharma, CEO, ShopX, talks about how the company started to where it is right now, future plans and more

Guest Column: Getting your digital marketing campaign right for tech savvy, individualistic millennials: Barin Mukherjee, DigitalF5

Today, millennials are the most sought-after demographic for marketers, yet few brands have mastered the art of digital marketing for this audience...

Outbrain Expands Programmatic Access on the AppNexus Marketplace

Outbrain’s premium native placements now available to programmatic buying through AppNexus

Normalcy restored; news channels back with BARC

News channels resumed watermarking from 12 am Friday night. The rating will be as usual from here on now

Broadcasters welcome reduced 18% tax slab on cable TV and DTH services under GST

Broadcasters will now have an out pay of 18 per cent under GST compared to 21 per cent (15 per cent service tax+ 6 per cent VAT) under the earlier...

Pepperfry.com launches The Canvas to promote young artists and designers

Pepperfry has associated with key art and design institutes across the country to empower students

LIA announces Regional 'Of The Year' Awards

The awards aim to recognize and honour the best in each region