Laqshya Media Group launches branded IP & content division

The new division will be under its live event IP Company, Event Capital.

Google and Facebook now control 20% of global adspend

According to the new edition of Zenith’s Top Thirty Global Media Owners, the two captured 64% of the growth in global adspend between 2012 and 2016

Happy mcgarrybowen bags cure.fit’s brand solutions mandate

The agency will also handle the creative mandate for the brand’s launch and growth.

Vodafone's elderly couple Vs Airtel's kids: Telecom operators put the cute appeal to test

The two telecom giants return to the combat zone with their new 360-degree campaigns as they compete for brand recall, consumers

Plainspeak is Agency of the Year at Pepper Creative Awards 2017

Mathrubhumi, ClubFM win honours; over 600 entries received from down South

Vivo to sponsor Pro Kabaddi League, deal pegged at Rs 275-300 crore

The five-year deal, which will begin from July 2017, is pegged at Rs 275-300 crore, making it one of the biggest sporting deals in a non cricketing ev...

Burger King assigns creative project to Lowe Lintas, Mumbai

The agency will be handling the launch communication for its signature product, 'The Whopper' in the Indian market

Experience business battleground of the future: Adobe CEO

Adobe is placing its bets on ‘Experience Cloud’ solutions suite that the company announced in March 2017

Frrole announces its new product offering for marketers and analysts, Scout

Scout will utilize advanced AI and machine learning to offer deep consumer intelligence

At 4.87% CAGR, too early to write off print: ABC

The Audit Bureau of Circulation (ABC) insists that digital and print media can co-exist

Flashed yesterday: SC grants stay on TRAI's tariff order regulations

Star India had filed a special leave petition before the Supreme Court

Flashed yesterday: Viacom18 restructures leadership team;elevates Raj Nayak to COO, Viacom18

Led by the elevation of Raj Nayak to Chief Operating Officer, Viacom18, the restructuring exercise is aimed at making the organisation future ready as...

Flashed yesterday: Ashit Kukian joins NewsX as COO

Kukian will also be the revenue head for ITV Network’s channels except for India News

Discovery to launch Hindi GEC by year end, vie for share in Rs 6,000 cr pie

Discovery Jeet will target the 15+ male audience with fact-inspired entertainment

Kumkum Bhagya dethrones Naagin to lead overall and urban market@ BARC Top 10 Shows Week 17

While Kumkum Bhagya fetched 11.1 million and 6.4 millions impressions to become the most watched show in the collective and urban market, Baalveer top...

India's premier money, investment and personal finance offering The MoneyMile launches across platforms

Veteran business journalists Vivek Law, Mitali Mukherjee, finance guru Surya Bhatia and content creator Sumit Sabharwal come together to create a fina...

NDTV Worldwide hosts Harvard Business School students as global partner

NDTV Worldwide is one of the 157 Harvard FIELD Global Partners spanning 14 countries around the world

AliveNow, MEC create chatbot for Mercedes

AliveNow& MEC launch India’s first automobile Messenger chatbot for Mercedes’ 50 years of AMG