Guest column: 6 most common mistakes people make with outdoor advertising: Alok Gupta, Director, Graphisads

From replicating the print ad for outdoor to focusing on only one popular media opportunity, Gupta debunks 6 popular myths about outdoor advertising

MediaCom wins media mandate of Luxehues.com

The account will be managed and supervised from MediaCom's Gurgaon office

Lalitha Jewellery and Hindustan Lever lead BARC's Top 10 Brands and Advertiser @Week 17

Lalitha Jewellery climbed to the top of BARC’S Top 10 Brands Across Genres for Week 17(22–28) of 2017’s viewership and ad insertions

BYJU’S launches in-cinema campaign in partnership with PVR Cinemas

The campaign aims to strengthen brand awareness amongst parents and children

Treebo Hotels announces Irrfan Khan as brand ambassador; launches first 360-degree brand campaign

Treebo to roll out its integrated campaign with TVC, print, digital and OOH advertisements

PR Pundit wins mandate for DLF Premium Malls

PR Pundit to manage integrated communications program for premium retail hubs including DLF Promenade (Vasant Kunj) and DLF Place (Saket)

Lowe Lintas Mumbai makes #CricketMeriJaan a war cry for ardent MI fans

The campaign is led largely by outdoor, print, and digital with focus on merchandise too

Marico launches sub-brand Saffola Aura; enters 600+ cr super premium edible oils category

The brand will launch a 360-degree communication campaign through TV, print, and digital media to drive awareness amongst target audience

Parag Milk Foods diversifies into fruit juice drink segment with ‘Slurp’

Fruit juices are a fast-growing category and mango flavour contributes the largest share, says Devendra Shah, Chairman, Parag Milk Foods

Isobar bags global digital mandate for Titan Company

Appointment for the leading watch manufacturer spans 32 international markets

Sony has played a critical role in making IPL a larger-than-life brand: Rohit Gupta, SPN

Gupta also spoke about how sports viewership is witnessing a phenomenal growth in the country and how SPN is looking at sports broadcasting beyond cri...

Ashwin Padmanabhan quits 92.7 Big FM

He informed exchange4media that he will be exploring opportunities in the new media space